Campaign Media Sales Cycle Webinar 
View from Seed
MARCH 3, 2015
Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.”
ConversionXL
MARCH 6, 2019
Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).
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ConversionXL
JANUARY 9, 2019
Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.
ConversionXL
MAY 27, 2022
Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.
Up and Running
JANUARY 16, 2018
Over 500 million people watched video content on social media daily throughout this past year, and that number is expected to grow even more in 2018. Get creative and split test your campaigns when it comes to the overall message and content of your videos. Personalize everything.
ConversionXL
MAY 27, 2022
More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The message.
Duct Tape Marketing
FEBRUARY 22, 2017
Distraction-heavy social media darlings come and go, but the email inbox is going strong after more than two decades. Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. The strategy in a nutshell.
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