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23 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

We started our business in 2014, after a successful Kickstarter campaign. Due to business, I am free to spend my time and money as I see fit. Financial freedom due to business enables me to grow my business and pay my employees, but it gives my family the quality of life that I want for them. 9- Find my passion. Virtina ! #16-

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How Boards Need to Evolve Over Time

Both Sides of the Table

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Offering a sparring-partner function on strategic decisions. Reviewing financial & operational performance. Mentorship. And here’s the thing.

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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

52% of buyers say they’ve shifted more of their spending to online due to the pandemic. The rise of new fulfillment methods. Whether it’s Zoom happy hours, TikTok dance competitions, or Kickstarter campaigns to save local institutions, we’re all craving real, human connection. Getting the most from ecommerce. A focus on local.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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Embrace Losing – It Will Make You Stronger

Both Sides of the Table

I had lost a previous deal where the team said they liked me but didn’t know my partners well enough so I promised myself never to let that happen again. So I organized a team dinner with all four of my partners and all three of their founders. I also made several trips to New York & Boston. we would support 6.0

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