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crowdSPRING Blog
OCTOBER 18, 2013
These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa.
Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?
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The Next Web
JANUARY 21, 2014
Testimonials are great addition to your portfolio, especially if you can get a big client to vouch for your work. But fun marketing campaigns can give your business a unique and innovative edge that other freelancers lack and you never know when your marketing efforts might result in a new, spectacular client or project.
Occam's Razor
OCTOBER 21, 2013
Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Here's an example.
Occam's Razor
AUGUST 12, 2013
I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?
Venture Chronicles
DECEMBER 20, 2011
What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point. Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing.
Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).
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