Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 127

Analytics Campaign Search Customer 127

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? We even connecting with our loved ones with WhatsApp Video or Skype, We shopped from e-commerce platforms for all our essentials. Help create New Sales channels and Revenue generating models. Paid Campaigns on Digital.

Social Media 90

Social Media PPC Marketing SEO 90

crowdSPRING Blog

OCTOBER 18, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! ” – crowdspring.co/19fkE20.

Social Media 92

Social Media Small Business Design Media 92

ReadWriteStart

MARCH 3, 2021

Many new businesses have a small customer base, limited revenue, and a finite amount of funding to work with. The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience. Pay Per Click (PPC) Ads.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign.

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. We just trusted they’d keep it to themselves.

Stealth 40

Stealth PPC Advertising Conversion 40

Up and Running

FEBRUARY 18, 2021

Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on. In remarketing, on the other hand, the goal is to collect emails from visitors and users and create email campaigns targeted to them. A/B testing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. In other words, it boosts revenue by delivering the right information to the right people at the right time so that they can make confident decisions. ROI on marketing-sourced revenue. Deciding between LBM and ABM. Key points. Call to action.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. It’s not a channel, campaign, or tactic. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 3, 2019

This post contains video, click to play]. Or, you can check out this video in which Flint McGlaughlin, CEO and Managing Director of MECLABS Institute, shows how to amplify the power of your value proposition : [This post contains video, click to play]. and while some may see them as the crazy ones, we see genius…”.

PPC 117

PPC Advertising Database Bankruptcy 117

Duct Tape Marketing

FEBRUARY 27, 2024

At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. At Scorpion, he played a pivotal role in growing the agency's revenue eight x in five years to a remarkable $150 million. He's a former CEO of Scorpion and now a dedicated agency coach. And I think that makes a lot of sense.

Vertical 65

Vertical Marketing Cofounder Campaign 65

Duct Tape Marketing

JULY 23, 2019

Using data on existing customers to shape future advertising also empowers you to create tailored offers in your marketing campaigns. Now companies have a lot of options when it comes to the type of PPC ad they want to run, and a lot of them include visual elements. Create Special Offers.

Retention 66

Retention Search Customer PPC 66

searchengineland.com

MAY 30, 2012

Video: What is SEO? Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. What Is SEL PRO? PRO Library. PRO How To. PRO Guides. Search Week Newsletter.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. The platform relies solely on video (of course), but it also includes unique ad options and specifications.

Campaign 133

Campaign Audience Channel Metrics 133

ReadWriteStart

JANUARY 6, 2011

John already has a couple of customers, and needs about 50 customers to get to $1M in annual revenue. To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising. Ancient Tomorrow.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Duct Tape Marketing

MARCH 21, 2024

He said, go into your QuickBooks and look at everyone you've paid in the last three months, and then send them a message, a little quick email or a little video message and text 'em or whatever, and say, Hey, could I do a video testimonial for you? Now, this offer is limited to new active campaign customers only.

SEO 62

SEO Technical Review Viral Video 62

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). This GA custom report will show you visits per source along with revenue and visit value data. Get the Best Converting Landing Pages Report.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

crowdSPRING Blog

MAY 8, 2015

What is the ideal size and make-up of a team for a pre-revenue SaaS startup? The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. 6 Thoughts on Creating and Leading Engineering Teams – buff.ly/1zNp7eB.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Cheat Sheet for Video Ads!), … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123

PPC Analytics Conversion SEO 123

The Startup Magazine

SEPTEMBER 27, 2023

It helps your brand stand out from competitors; it involves strategically creating, promoting, distributing, and publishing content to boost your search ranking, attract audiences, build trust, and establish your brand authority to drive purchases and revenue.

PPC 135

PPC Social Media Marketing Audience 135

ConversionXL

JULY 15, 2014

Raise your hand if you would like to get extra revenue with an ROI of 1300% , that is for every dollar you invest you get back 14. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 6, 2010

Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Or even if my acquisition campaign (Paid, Earned or Free) did not result in conversion in this visit, maybe they'll come back later. Campaign Structure. Hence the Revenue column. Here is the micro-ecosystem.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 19, 2013

According to Forrester Research, the estimated total of annual abandoned shopping cart revenue will reach $31 Billion dollars. Using a service like Retargeter , you could run a campaign that leverages banner ads, video, and sidebar advertising, that highlight your customer satisfaction policies. The truth is, from $1.2

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Improve Your Site’s Ad Revenue with AdSense Data. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JANUARY 20, 2010

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. Content as in relevant videos that are named well, linked correctly and well tagged. Use it to time your campaigns. "When

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. Maybe you’re pre-revenue. What if this campaign generated twice the revenue the last one did?

Audience 48

Audience Conversion Email Hiring 48

ReadWriteStart

FEBRUARY 25, 2020

Content marketing (everything from podcasts and video marketing to infographics). An entrepreneur just starting out in the business world may find these insights particularly helpful as they choose media channels and refine digital marketing campaigns. Email marketing, SEO or PPC campaigns can cost very little to launch and run.

Marketing 158

Marketing Early Stage Startup PPC 158

YoungUpstarts

NOVEMBER 8, 2018

Launch a PPC Campaign. If you want to gain an advantage and generate a considerable amount of traffic to your site, a pay-per-click (PPC) advertising campaign could be the answer to your problems. Plus, it will be a much cheaper marketing campaign in comparison to a TV, radio or print advertisement.

PPC 127

PPC Campaign Search Advertising 127

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events). In this case, I've done that by adding a filter to segment revenue to only show social value.

Analytics 145

Analytics Metrics API Web 145