article thumbnail

Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. This means you don’t waste time or money and have a more successful campaign with a positive return on investment. Rank higher online.

PR 147
article thumbnail

Public Relations Results Not Possible? Phooey!

Rembrandt Communications

By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. Plus, due to the nature of public [.]. Marketing PR Reaching Goals SEO Small Business Public Relations public relations sales search engine optimization'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

No customer enjoys being blasted by irrelevant banner ads, and they don’t have time to sort through all the noise of products out there searching for an audience. Witness the series of airlines public relations disasters , when customers don’t get the proactive attention they need. Company finds customers based on interests.

Customer 427
article thumbnail

Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management. By launching a small campaign, startups can inexpensively test a concept before investing in a full marketing campaign. Know Your Ideal Customer.

article thumbnail

SEO Consultants Or In-House SEO For Your Business?

YoungUpstarts

Apart from using traditional marketing techniques like public relations and personal selling , the concept of SEO is comparatively new and fairly unique. Search Engine Optimization is completely free if you are willing to this yourself. Therefore to implement an SEO campaign for your business, you have two options available.

SEO 279
article thumbnail

Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Related posts: Lean Marketing tips: not-for-profit edition. Photo: Howard Lake.

Lean 98
article thumbnail

3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

Dacillo manages an in-house team of highly-skilled marketing professionals and has daily oversight of all the company’s strategic marketing channels including the website, email marketing campaigns, paid search advertising, social media campaigns, direct mail efforts, public relations and trade show events, among others.