SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Sales support, salestools (this includes demos and the product knowledge required to build a compelling one). Vertical/affiliate/evangelist programs. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Basically, folks who are already in the sales funnel. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If your campaign works and your brand awareness metrics improve, you win.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Or are you concerned more with customer retention and cross-sell opportunities?

Metrics 157

Metrics Marketing Campaign Audience 157

www.kalzumeus.com

AUGUST 13, 2012

The Thirty Second Sales Pitch. A few percent survive all those hurdles and result in thousands of dollars of sales at the margin. I have probably told a hundred anecdotes like “I just did an A/B test and increased software sales by 70% with 99% statistical confidence. Blog posts are very poor at changing actual behavior.

Email 54

Email Software Review Software Campaign 54

ConversionXL

APRIL 7, 2021

Here’s the irony though— even though potential customers may be in the market for a solution like yours, you still need to deploy the traditional sales/marketing strategies to convince them to make a purchase. When sales made a list of logos they wanted to sell, or the list of ‘dream customers’ to close.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. I was in sales and marketing, and Andrea was in operations and dementia care. Listen to marketing, its grain, wherever you get your podcast. (00:55): We just need leads.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

JULY 19, 2016

These points are especially true for sales leads (prospects) – the majority of which, in our case, were people who signed up for Pipedrive, but never became paying customers. The Goals of Our Reactivation Campaign. How to Run a Reactivation Campaign. Our Campaign Plan. Clearly, these are the ones we would like to keep.

Email 48

Email Campaign Metrics SEM 48

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Is that a lot? Is that good?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Reid Hoffman

MARCH 2, 2021

She worked as a sales clerk at a fashion company called Celine. I still remember it – she used to shop at those kinds of places, and she had to become a sales clerk. The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city.

Iran 41

Iran Technical Review Non-Compete Lean 41

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

blog.expensify.com

APRIL 24, 2012

It’s like arguing against vertical software. You use marketing and sales language, when attempting to make technical points. We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). It makes you look like a religious zealot and a kind of high self-regarding anal retentive.

Java 107

Java PHP Software Review Coder 107