Both Sides of the Table

APRIL 12, 2018

They’re not going to be able to differentiate one from the other based on product specs but then they’ll see “Ring” and Shaq and have the recognition of the marketing campaigns we ran and reach for our product.” That was probably one step further away from the Silicon Valley ethos than even Shark Tank! He was steadfast.

Security 247

Security Los Angeles Silicon Valley Video 247

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

crowdSPRING Blog

MARCH 15, 2013

Money matters: why women founders struggle in Silicon Valley | The Verge – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. “Silicon Valley loves to talk big about innovation; it’s just not as good at following through.” Paid Search: Are You Wasting Your Money?

Social Media 105

Social Media Small Business Design Media 105

SoCal CTO

OCTOBER 5, 2010

Sean Murphy on the first dozen enterprise customers - Gabriel Weinberg , September 8, 2010 I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. 5 great viral marketing campaigns (and what small businesses can learn from them!)

Technology 191

Technology Product San Francisco CTO Hire 191

Reid Hoffman

MARCH 19, 2019

Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers. The second is distribution —the ability to get product into the hands of customers. If the key to success is achieving critical scale, massive distribution is essential.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

Both Sides of the Table

DECEMBER 5, 2010

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

Social Network 318

Social Network Networking Internet Technical Review 318

Up and Running

MAY 23, 2016

Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. Don’t forget real-life products.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. If the viral coefficient is 0.9, In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues. Start with a five-dollar-a-day SEM campaign.

San Francisco 168

San Francisco PR Lean Early Stage 168

mashable.com

SEPTEMBER 12, 2011

One of the things we hear a lot about in Silicon Valley is how cheap and easy it is to launch a startup these days. We also provide custom campaigns for companies looking for something a bit more expansive. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Startup 79

Startup Social Media RSS Social Network 79

The Next Web

OCTOBER 4, 2012

Segura told us that it was when an agency that he had been helping with on campaigns decided to shift 100% of their client’s needs over to their service. We asked him what that key moment was in his life when he knew that his startup was going to be just fine.

Southern California 138

Southern California Los Angeles Media Founder 138

Duct Tape Marketing

MAY 1, 2019

God forbid, it’s not virtual or in the clouds, so who knew but I trusted that this was something that was needed and it just went viral. It became the sixth most funded publishing campaign of all time. You see this happen in Silicon Valley all the time. It did $453,000 in just 33 days.

Portland 58

Portland Audio Technical Review Video 58

Hunter Walker

JULY 29, 2017

RD: Everything is a marketing campaign now, even policy ideas—they’re just marketing campaigns for an issue. HW: Post-2016 elections you’ve also gotten involved with some campaigns to assist their tech efforts. I led digital teams for the Thompson and Quist special elections for Tech for Campaigns.

Social Media 82

Social Media Campaign Media Marketing 82

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Silicon Valley founders and executives routinely say, “well the banker said we have to do this, or we can’t do that.”

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

APRIL 6, 2016

Growth hacking came from Silicon Valley, where people do not trust marketers. You have three parameters: medium, source, campaign name. Increase virality –> decrease eCPA. Everyone is very excited about growth hacking, but they’re focused on “silver bullet” tactics. Your testing is only as good as your data.

Retention 48

Retention Algorithm Software Review Conversion 48

www.buzzfeed.com

AUGUST 16, 2012

Viral On The Web. Viral Dashboard. In recent months, at least four of the most interesting new startups — all either from or backed by people with deep roots in the current internet, including Twitter cofounders and many of the most prominent VCs in Silicon Valley — have been launched to, in some way, replace the internet.

Internet 65

Internet Naming Design Viral 65

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? He worked at an education startup here in Silicon Valley. Tomas Pueyo : Yeah, I started figuring out it was going to happen around the middle of February, and I was waiting for the cases to really start appearing in Silicon Valley.

South Korea 114

South Korea Silicon Valley Sweden Italy 114