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Common B2B Challenges and How To Solve Them

ConversionXL

Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer.

B2B 150
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. While these strategies can be planned up to a year in advance, many efforts are no longer applicable due to the various restrictions that consumers are facing. Now is the perfect time to introduce a welcome and abandoned cart campaign.

Marketing 171
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Both companies offer heaps of resources, from blog articles to webinars.

Marketing 110
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

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Mastering Workshops: The Two-Hour Blueprint for Maximum Impact

Duct Tape Marketing

Click on over and give us a review on iTunes, please! I mean, I do presentations, I do webinars. I think now it's more about, I guess having a horizontal relationship with the people in your audience versus a vertical one. So vertical, you're the expert. Just visit active campaign do.com/duct tape. That's right.

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The One-Week Social Selling Action Plan

Duct Tape Marketing

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. They read reviews of the products of target investments.