All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
abovethecrowd.com
NOVEMBER 13, 2012
Here are 10 factors to consider when evaluating the potential success of a new marketplace opportunity: New Experience vs. the Status Quo. That capability never existed before, and as a result the delta of the new experience vs. the incumbent experience (dialing restaurants one by one) is extremely high. Much easier said than done.
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