Channel Clickthrough Design Metrics 
ConversionXL
NOVEMBER 23, 2022
It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Imagine you had a client who sold interior design services and wanted to run a display campaign. category page for website reviews); Related to ecommerce or design (3. persuasive design).
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ConversionXL
MAY 22, 2017
That was designed to allow information storage and manage customer contact information. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. All manual operations.
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?
ConversionXL
MAY 22, 2014
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Imagine you had a client who sold interior design services & wanted to run a display campaign. Related to eCommerce or Design (3. persuasive design).
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A
ConversionXL
APRIL 11, 2016
Revue is a tool designed to help create email digest newsletters. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Wistia shows which metrics can be used to help you measure various factors (e.g.
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