Channel Clickthrough Engineer Sales 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. A way to do this is by making your story become a strategy.
ConversionXL
MAY 22, 2017
Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. It was 2003. Image Source.
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Duct Tape Marketing
JULY 21, 2022
4:45] What can search engines know about images now and how has that changed? [6:19] What can search engines know about images now? Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs.
ConversionXL
FEBRUARY 5, 2013
If you run an e-commerce site, you want to see which channels are performing the best. Goal 1 is for email signups and Goal 5 is sales). Also comparison search engines are worth keeping. Many of our customers say that a positive thread about their business in a forum results in lots of traffic and sales. Image credit.
ConversionXL
APRIL 11, 2016
MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Using video demos on product pages increased Zappos’ sales by up to 30%. YouTube is a powerful search engine that works hand-in-hand with Google.
ConversionXL
MAY 24, 2013
Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 2) Define your website goals.
ConversionXL
SEPTEMBER 24, 2020
Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas. You want clicks from people who are will move through your sales funnel with the least amount of friction.
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