Channel Conversion Direct Marketing Social Media 
Startup Professionals Musings
OCTOBER 2, 2018
Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?
Both Sides of the Table
AUGUST 2, 2009
I think we all know by now that a conversation is happening on Twitter and that this extends to talking about brands. Twitter is the new CRM (customer relationship management) channel. It’s almost like they’ve been given the right to wiretap our conversations and know what we’re telling our friens about them.
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Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
Up and Running
SEPTEMBER 13, 2021
This is extremely useful information because if you are getting what you consider to be high numbers of visitors, but you have a low conversion rate (visitors complete actions), there could be issues with your website. User acquisition data is fundamental to maximizing your return on investment for marketing. Device targeting.
YoungUpstarts
MAY 24, 2012
In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Start in places where conversations are already happening. Activate word of mouth with PR, social media, and content placement.
Duct Tape Marketing
MAY 9, 2017
But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. That’s one of those things that I think you know there’s a little knowledge of location snippets and some of that stuff has just kind of gotten built in. What’s your take on that?
ConversionXL
MAY 3, 2017
Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Customer segmentation is an old trick in the marketing book. It’s widely used for a reason.
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