Remove Channel Remove Cost Remove Curation Remove Social Network
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Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Social networks such as Facebook and Twitter? Obsessive curation of the brand experience. For most businesses, the initial cost of acquiring a customer, and building a network, is relatively high. By Kurt Bilafer, Global Vice President Sales & Success at WePay. What’s the hottest trend in business right now?

Japan 100
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

Startups, are not about executing a plan where the product, customers, channel are known. Agora’s selling points are its ability to reduce users’ IT infrastructure cost and enhance revenue for service providers. Veritas is making a low cost, residential wind turbine.

Lean 304
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). asymmetry, real-time, curated RSS / link-sharing]. What are the big trends that will drive the next phase of social networks?

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Is Social Media Working For Your Business?

Brandanew

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? This is why it is important to measure the ROI of your social investments.

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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

I understand channel conflict, Timbuk2, but this is just plain not being hungry. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Below is a collection of nudges, curated from my global experiences, influenced by research and data I’ve access to.

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Soundbites from the future

Start Up Blog

Un-Social Networking: Martin Lindstrom of Brand Sense says we are suffering a little from digital emptiness. E-commerce retailers know all this and they have a massive advantage because of it – their advantage isn’t just in cost infrastructure it’s in rich data and information. It’s about being there. They can cope with it.

Moldova 91
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HOW TO: Build an App for Your Small Business

mashable.com

There are also tons of tools for creating your own microsites, Facebook apps, social networks, blogs and more. This is a good choice if you need ongoing support and are ready to make a greater commitment to tech-based marketing than just a one-off mobile or social app. Auto-Tune the News" Curates: Our Fav.