Startup Professionals Musings

DECEMBER 8, 2021

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity.

Social Media 238

Social Media Media Startup Social Network 238

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? How will we address these without significant cost?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? How will we address these without significant cost?

Developer 384

Developer Founder Viral Oauth 384

Startup Professionals Musings

FEBRUARY 25, 2010

In today’s fast moving marketplace, needs, competitors, and costs change rapidly, so even if you were right, two years later the wave has moved on. Find customers, partners and channels early. Use social networking to start the wave. Equally likely, your first target was wrong, and you will need to adjust.

Agile 120

Agile Startup Social Network Software Developers 120

YoungUpstarts

JULY 5, 2011

It was during this time, while working with artists, Koutonin thought about a solution that would allow them to focus on cultural and artistic expressions instead of the stresses and high cost of marketing and promotion. GoodBuzz allows organizers to leverage on various channels – email, social networks, banners, word-of-mouth, etc.

Togo 222

Togo Africa Advisory Board Campaign 222

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

MARCH 30, 2021

SimilarWeb can give some basics on traffic to a site including the breakdown of traffic channels and similar websites. It identifies the major design, SEO, security, and performance issues that cost businesses money. Along with the email addresses, you can get the names, job titles, social networks, and phone numbers.

Marketing 99

Marketing SEO Video Web 99

YoungUpstarts

APRIL 22, 2016

Social networks such as Facebook and Twitter? For most businesses, the initial cost of acquiring a customer, and building a network, is relatively high. By Kurt Bilafer, Global Vice President Sales & Success at WePay. What’s the hottest trend in business right now? Sharing economy apps such as Uber and Airbnb?

Japan 100

Japan Global Asia API 100

YoungUpstarts

JUNE 16, 2016

Ask them if they wouldn’t mind sharing positive feedback on your website, newsletter, social media channels, or an online review site. By asking them to take just one of those actions, you’ll get a lot of mileage out of their feedback as you amplify it in email and social media. But what really works?

Revenue 100

Revenue Small Business Social Media Technical Review 100

Both Sides of the Table

DECEMBER 5, 2010

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.

Social Network 318

Social Network Networking Internet Technical Review 318

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it.

Metrics 346

Metrics Startup Acquisition SEM 346

Hearpreneur

NOVEMBER 8, 2020

First, I encourage business owners to create resources on your website or social network feeds for clients to better understand the products that are provided. 8- Reduce our cost. It will allow us to avoid paying labor costs along with employee benefits. Thanks to Avinash Chandra, BrandLoom ! #6- 6- Two strategies.

Technical Review 79

Technical Review Technology Entrepreneur Artificial Inteligence 79

The Startup Magazine

DECEMBER 6, 2020

2. Find out about the different channels. There are plenty of channels where you can look for potential recruits. LinkedIn is the largest social networking platform where you can connect with different members from the entire world. Depending on what you need, the rest of your job posting journey will follow.

Social Network 129

Social Network Social Media Advertising Channel 129

YoungUpstarts

AUGUST 3, 2018

Help to eliminate costs of travel which is unnecessary. It is a social networking platform for professionals. It helps in sourcing and importing contacts from external sites, resumes, and social channels by HR managers. This will help in making an informed effective employment decision. Video interviewing.

Management 100

Management Software Review Software Technical Review 100

crowdSPRING Blog

OCTOBER 10, 2018

Companies like Chatfuel target bigger, more enterprise-level customers (and as a result, are more complex to use and cost more). This was historically easy and cheap to do on Facebook, but in the past several years, Facebook’s organic reach has eroded while ad costs have increased. What’s your most valuable content?

Marketing 87

Marketing Software Review Campaign Widget 87

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Or you lowered shipping costs in a country and won new business.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

JANUARY 9, 2014

It’s just that content marketing and social network participation are (collectively) more important. Low cost, high volume offshore link building is not only dead, it’s super risky. Social Networking. If you can believe it, we didn’t have a blog or any type of social media account until last year.

SEO 76

SEO Small Business Kansas City Offshore 76

Startup Professionals Musings

MARCH 2, 2019

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty.

Social Media 246

Social Media Media Reputation Viral 246

Steve Blank

MARCH 8, 2011

Startups, are not about executing a plan where the product, customers, channel are known. Agora’s selling points are its ability to reduce users’ IT infrastructure cost and enhance revenue for service providers. Veritas is making a low cost, residential wind turbine.

Lean 300

Lean Business Model Customer Development Guinea 300

Duct Tape Marketing

DECEMBER 19, 2018

These changes lead me to believe that they’re aiming to make Google My Business like a social network for businesses. This provides yet another channel for you to identify hot leads and connect with your fans. You should be using video across channels, too. This serves local business owners well.

Marketing 72

Marketing Technical Review Software Review Retention 72

View from Seed

APRIL 24, 2019

Instead they limit what channels they actually pay attention to. On the commercial side, increasingly ecommerce retailers have started to use SMS as a two-way communications channel with their customers. A SMS interaction which is deeply emotional, and feels personal, because of the intimacy of the channel. They don’t.

SMS 207

SMS San Francisco Channel Dilution 207

Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 37

Social Media Media Social Network Cloud 37

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

David Teten

SEPTEMBER 5, 2014

Then we constantly, and proactively, facilitate introductions to the right mentors and advisors in our network. Those interactions vary – from mentorship and product feedback to learning about unmet needs in a market or understanding whether a sales channel is worth pursuing. In that way, we see the value from both sides.

New York 114

New York Technical Review Networking Advisory Board 114

The Startup Magazine

MAY 30, 2019

A new kind of company, built to leverage new technologies, new media channels, new working practices and new consumer markets, Crowdify is agile, adaptive, responsive and forward thinking — but also grounded and focused on product and brand strategy and return on marketing investment.

Marketing 94

Marketing Agile Social Network Valuation 94

Startup Professionals Musings

APRIL 14, 2021

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Nurture relationships with popular social influencers.

Customer 432

Customer Social Media Dividend Technical Review 432

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise. Marty Zwilling.

Marketing 257

Marketing SEM Viral Social Media 257

mashable.com

NOVEMBER 30, 2010

Determining which of these methods of staffing software development projects is right for your company can be a challenging endeavor, and three opposing characteristics of business need to be considered: cost, risk and convenience. Below is an overview of what you need to consider and the pros and cons of each option for IT staffing.

Software Developers 79

Software Developers Software Development Software Review Software 79

www.usatoday.com

JULY 16, 2012

Dubbed "collaborative consumption" — or "the sharing economy" — this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties. Only 3% were online when I started AOL.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

YoungUpstarts

APRIL 21, 2020

And if the company knows how to manage its costs very well, then this is a possible option. On social networks, companies from your sphere are more often told. In which channels do I want to promote my products and company? They are operational, that is, easy to copy and strategic, difficult to replicate. What are they?

Audience 147

Audience Channel Social Network Search 147

Startup Professionals Musings

AUGUST 24, 2013

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Courting them with ongoing updates and special offers through their social networks is a natural way to keep their loyalty.

Social Media 271

Social Media Media Startup Reputation 271

Brandanew

OCTOBER 6, 2015

So, you have your social media team in place. You have a strict schedule to regularly publish on all major channels. How do you know that your social channels are actually giving you leads? Is social media working for your business? This is why it is important to measure the ROI of your social investments.

Social Media 100

Social Media Media Analytics Social Network 100

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise. Marty Zwilling.

Marketing 265

Marketing Viral SEM Startup 265

Sophia Perl of Wisdom

AUGUST 27, 2011

A notable site is FaceSmash which sold for $30k the week the movie Social Network came out. Even Perez Hilton blogged about Flippa because of its relationship to FaceSmash and Social Network. Tips from Matt Mickiewicz: To keep costs low try swapping services for other services.

EC2 53

EC2 Social Network Distribution Demand 53

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

mashable.com

MAY 9, 2011

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73