Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.

SEM 379

SEM Viral Marketing Widget 379

Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

JANUARY 11, 2014

” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I recommend hiring or appointing a growth hacker.”

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What channels will you use (e.g., Any other kind of viral outreach? What’s their specific need / pain?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What channels will you use (e.g., Any other kind of viral outreach? What’s their specific need / pain?

Developer 384

Developer Founder Viral Oauth 384

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 7- Improve customer experience.

Social Media 118

Social Media Entrepreneur Retention Finance 118

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

DECEMBER 7, 2022

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Startup 335

Startup Social Media Metrics Viral 335

Up and Running

JANUARY 27, 2021

The more software you can introduce to streamline processes and cut back on people costs, the better. It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. Vacation rental businesses are in a time of cutting back and building up.

Software Review 79

Software Review Software Technical Review Social Media 79

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Cost structure.

Business Model 256

Business Model Distribution Viral Green 256

Hearpreneur

JANUARY 22, 2023

As a result, businesses in this field should leverage technology to provide interactive, easy-to-understand educational content that can help customers make health-related decisions and maintain healthy habits. Positive experiences create emotional value, which keeps customers coming back and makes small businesses stand out from the rest.

Artificial Inteligence 121

Artificial Inteligence Technical Review Entrepreneur Social Media 121

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. But distribution is now unlimited.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 355

Social Media Media Reputation Viral 355

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation. Market leaders may be left behind.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. Having a website won’t help if customers can’t find it. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Cost 144

Cost Social Media Startup Viral 144

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They’re a selfish ploy, tricking people who thought they were customers into being alpha testers. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” Sometimes that’s defensible distribution channels. I can only teach you my style.

Restful 202

Restful Founder Revenue Acquisition 202

Startup Professionals Musings

APRIL 3, 2016

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. They also come with higher costs and LinkedIn-specific platform limitations. The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Email readers, continue here…] Second: channels. Third: cost. Here is my list. First: Planning.

Viral 62

Viral Product Channel Audience 62

Startup Professionals Musings

APRIL 1, 2015

It’s important to learn from your own mistakes, but it’s even smarter to learn from someone else’s mistakes, without paying their high price in time lost, cost, and pain. Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Look at your customer data. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

crowdSPRING Blog

DECEMBER 15, 2010

Few young can afford that cost. It’s no surprise that the cost of running the advertising itself is often smaller than the cost to produce that ad or marketing piece. Many small business owners and entrepreneurs think that picking the right marketing channel will solve all of their problems.

Lean 129

Lean Small Business Marketing Startup 129

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 246

Social Media Media Reputation Viral 246

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

She has the talent but didn’t know where to find customers who would buy such a thing, especially since the cards are expensive. Hallmark is a tough competitor too, and Walgreens and CVS are difficult channels to enter. That’s easy to answer if you’ve decided to nail this “ perfect customer.&#

Software Review 232

Software Review Technical Review .Net Design 232

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Test your channel and support strategy.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

The Startup Magazine

JULY 18, 2017

They’re demanding, they’re used to fast, easily streamed, top quality, low cost products and top customer service. They enabled a system where the customer receives a home impression kit to take moulds of their teeth that included 3D smile design and treatment preparation. The mobile generation. Experts at finding deals online.

Design 62

Design Social Media Technical Review Forecast 62