Channel Cost SEM Social Network 
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Make sure that you count the “true” cost to acquire customers. How many through affiliate deals?
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
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Up and Running
JULY 26, 2016
Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.
Startup Professionals Musings
MARCH 16, 2014
This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise. Marty Zwilling.
Startup Professionals Musings
JANUARY 17, 2013
This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise. Marty Zwilling.
Startup Professionals Musings
APRIL 4, 2015
Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results.
Startup Professionals Musings
DECEMBER 7, 2010
This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise. Marty Zwilling.
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