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53 Questions Developers Should Ask Innovators

TechEmpower

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. What channels will you use (e.g., Graphic design? UI/UX design? The innovator/developer relationship needs to be a conversation.

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HOW TO: Hire the Perfect CTO

mashable.com

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Leadership Abilities Are A Must It’s natural to want a tech savvy and competent CTO.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

A week or so ago, we launched the Key Hire Wire at First Round. You will initially spend majority of time personally working with individual accounts and coaching sales team. CTO, Modcloth – San Francisco, CA (corrected from e-mail version) Remember that girl from back home? How do you like them apples?

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Corporate Acquisitions of Startups: Why Do They Fail?

Steve Blank

In response, venture capital firms like Sequoia and Andreessen/Horowitz are hiring new partners just to work with their portfolio companies and match them to corporations. Remember, the definition of a startup is a temporary organization designed to search for a repeatable and scalable business model. (

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CTO-as-a-Service in Crucial Stages to Success

ReadWriteStart

Being relatively a new service trend in today’s tech-driven world, CTO-as-a-Service (CaaS) is notably gaining its momentum. Though CTO as a traditional full-time position exists for decades, some companies do not feel they need a technology executive. Ideal scenario assumes there’s a CTO in house. By referring to ?TO-as-a-Service

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Should you do that at all?

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