Remove Channel Remove Customer Development Remove Document Remove Sales
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Creative Ways To Improve Your Customer’s Online Experience

YoungUpstarts

In e-commerce, retaining customers is essential to the survival of your business. It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. Reward loyalty.

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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then).

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group.

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From Idea To Execution: Building An Efficient Workflow For Your New Venture

The Startup Magazine

Then, consider how you’ll reach your customers and what kind of relationship you want to build with them. Will you opt for direct sales, subscriptions, or a freemium model? Whether it’s managing your supply chain or automating customer service, look for ways to optimise every aspect of your operations.

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Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Who’s Doing the Learning?

Steve Blank

The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. But we were meeting to talk about sales and marketing. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring Channel Sales. “So They learned a ton.

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