Startup Professionals Musings

FEBRUARY 6, 2021

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Just because Google sales hit $1.5 What works is a documented change request and review process, as well as quantification of resources required as well as anticipated incremental results.

Metrics 387

Metrics Technical Review Leadership Framework 387

The Startup Magazine

JUNE 15, 2023

This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

Software Review 158

Software Review Software Small Business Social Media 158

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Daily updates from the top and documented processes are critical. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value.

Technical Review 306

Technical Review Metrics Social Media Channel 306

YoungUpstarts

FEBRUARY 7, 2019

Having a carefully-developed sales strategy is crucial if you want to grow your business. Whether you’re setting up your sales strategy for the very first time, or updating your current document, here’s our top pointers for developing a clear and well-rounded plan that will help drive your business’ growth.

Sales 113

Sales Argentina Technical Review B2B 113

Startup Professionals Musings

OCTOBER 8, 2018

For example, I still find businesses asking you to print, sign, and return documents by mail in lieu of digital signatures or email. Optimize your customer feedback and listening channels. Make sure your channels are open and responsive, through social media, websites, and easy access to executives.

Technical Review 211

Technical Review Channel Social Media Metrics 211

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

JULY 5, 2021

Some time-saving benefits to consider when vetting platforms are streamlined document filing , automated reports, and offline availability. When it comes to sales, the mid-year point is the time to take a look back at trends and patterns that arose in the first half of the year. Take the time to pinpoint any sales gaps.

Technical Review 148

Technical Review SEO Operations Forecast 148

YoungUpstarts

APRIL 19, 2017

It has long been known that keeping a customer is much cheaper than acquiring a new one, as those customers tend to be far more receptive to sales and promotions after they have made an initial purchase with you. As documented by Reichheld Frederick and W. Maintain multiple channels of communication at all times. Reward loyalty.

Software Review 133

Software Review Technical Review Retention Channel 133

Startup Professionals Musings

AUGUST 21, 2021

Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Formal documentation of strategy and progress will be expected by investors.

Merger 379

Merger Due Diligence SEC IPO 379

YoungUpstarts

SEPTEMBER 3, 2017

While distribution channels have not largely changed over time, the demand of consumers to have fast and convenient delivery has become the norm. There are two types of distribution channels: direct and indirect. Selling directly to consumers requires impeccable documentation and tax records due to the increased likelihood of an audit.

Distribution 127

Distribution Technical Review Channel Cost 127

Hearpreneur

JANUARY 2, 2022

By the year 2021, my company had a strong sales force. In the end, though, we became the company's most successful sales team across the country and I surely played a significant role in this achievement. Taking a risk by increasing marketing spend (strategically), has paid off substantially, seeing our annual sales grow by over 30%.

Entrepreneur 125

Entrepreneur Jordan Employee Revenue 125

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

JULY 26, 2013

This is the last step of the process, where surprises in the evaluation of the management team, documentation, and personnel problems can derail the investment. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves. Sales and marketing strategy.

Technical Review 242

Technical Review Due Diligence Startup Term Sheet 242

Women Entrepreneurs Can

JANUARY 5, 2021

They have saved time when emailing each other for feedback and saving documents in multiple versions. With the use of online tools like Google Docs, team members can work and review more documents. You need to know that operating a business is not all about making sales. Handle Different Client Segments. Parting Shot.

Technical Review 52

Technical Review Small Business Technology Software Review 52

Startup Professionals Musings

OCTOBER 25, 2014

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Just because Google sales hit $1.5 What works is a documented change request and review process, as well as quantification of resources required as well as anticipated incremental results.

Metrics 271

Metrics Technical Review Leadership Framework 271

Startup Professionals Musings

JANUARY 14, 2023

Focus on marketing and indirect channels to get the message out quickly. Document processes and build online training videos so new people can come online quickly and consistently. In other areas, once you have a documented and proven model, franchising will let you scale much faster than managing every location.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

JUNE 29, 2012

This is the last step of the process, where surprises in the evaluation of the management team, documentation, and personnel problems can derail the investment. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves. Sales and marketing strategy.

Technical Review 245

Technical Review Due Diligence Term Sheet Startup 245

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Image source ). His solution?

Product 110

Product Campaign Acquisition Social Media 110

YoungUpstarts

MAY 12, 2017

Poor business relationships with clients are a major driver in low customer retention and ultimately low sales. These channels include phone calls, organizational web pages, direct-mail, social-media and so on. With a myriad of channels available for day to day interactions with clients, customer data may be scattered.

Startup 124

Startup Retention Cloud Affiliate 124

VC Cafe

MARCH 1, 2024

Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. Autonomous HR (and IT) Helpdesk – A domain populated with process documentation, ever-changing compliance needs, complex policy application, forms, and natural language communication is ripe for attack by LLMs.

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

Startup Professionals Musings

APRIL 20, 2013

The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel. Just because Google sales hit $1.5 What works is a documented change request and review process, as well as quantification of resources required as well as anticipated incremental results.

Startup 253

Startup Metrics Technical Review Leadership 253

Up and Running

MAY 12, 2020

Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. It can even start as a one-page pitch document that eventually evolves into a full business plan. . Point of Sale system (if necessary). Feature discounts, special sales, or limited-time offerings.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then).

San Diego 267

San Diego Entrepreneur Philadelphia Cloud 267

Startup Professionals Musings

JANUARY 17, 2015

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Make sure all business processes are documented and integrated. If everyone has a different view of reality, you have no reality. Take time to review and resolve any personnel distractions.

Technical Review 120

Technical Review Due Diligence Startup Term Sheet 120

Hearpreneur

NOVEMBER 8, 2020

This will allow the clients to educate themselves in a much simpler and streamlined way.Secondly, implement virtual zoom calls to discuss the products and ultimately finish the sales process. I used to wait for days for an important business document to arrive. Thanks to CJ Xia, Boster Biological Technology ! #9-

Technical Review 79

Technical Review Technology Entrepreneur Artificial Inteligence 79

Startup Professionals Musings

DECEMBER 28, 2010

This is the last step of the process, where surprises in the evaluation of the management team, documentation, and personnel problems can derail the investment. Some startups do nothing to prepare for the due diligence process, assuming the people and business plan documents will speak for themselves. Sales and marketing strategy.

Technical Review 229

Technical Review Due Diligence Term Sheet Angel Investor 229

YoungUpstarts

SEPTEMBER 30, 2020

It’s unfortunate how much money is being wasted and sales missed over something that is relatively easy to solve. Code sheets are a means of documenting important information such as your product positioning, vision, mission, primary messaging themes and value points. Select the appropriate channels for each project.

Campaign 264

Campaign Channel Sales Leadership 264

The Startup Magazine

DECEMBER 16, 2020

Process documentation. If you look at processes as your business’ lifelines, their documentation would be at the heart of it. Process documentation is your organization’s roadmap and its purpose is to help you identify each procedure’s current state to see how it can be improved. Sales process. Customer support.

Bandwidth 156

Bandwidth Analytics Social Media Campaign 156

Startup Professionals Musings

APRIL 19, 2020

Focus on marketing and indirect channels to get the message out quickly. Document processes and build online training videos so new people can come online quickly and consistently. In other areas, once you have a documented and proven model, franchising will let you scale much faster than managing every location.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Both Sides of the Table

MARCH 10, 2012

When I started my first tech company in 1999 I had pretty good tech chops and had led teams but had very little exposure to many other things that matter in a startup including sales, marketing & business development. Their modus operandi is, “send us all your comments by marking up our entire document.”

United States 322

United States Software Developers Software Development Developer 322

Up and Running

MAY 9, 2022

Instead, you can stick with a simple internal business plan model that keeps your document lean and easy to communicate. It’s a document that can easily be distributed across multiple communications channels, encourages employee engagement, and leans into uncovering issues and competitive advantages for your business.

Business Plan 160

Business Plan Forecast Lean Channel 160

ReadWriteStart

JUNE 1, 2020

Instead of funding, you pay the investors a structured royalty, which is a portion of the sales. I have already uploaded a video on creating a business plan on my channel – [link]. The summary is a two-pager document summarizing the overall business plan. Royalty based investment. These are also another form of funding.

Startup 150

Startup Entrepreneur Elevator Pitch Seed Stage 150

The Startup Magazine

MARCH 29, 2024

Will you opt for direct sales, subscriptions, or a freemium model? PDF to Word conversion tools can be a lifesaver for managing documents efficiently. They allow you to easily edit, share, and collaborate on documents without the need for multiple software solutions.

Intellectual Property 158

Intellectual Property Angel Investor Business Model Bootstrapping 158

YoungUpstarts

NOVEMBER 14, 2013

by Annie Tsai, author of ” The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales “ Are your customers “connected consumers”? All of these channels should complement each other by supporting the same goal or goals (i.e., Many small business owners don’t think so. and stay consistent.

Small Business 178

Small Business Social Media Channel Media 178

ConversionXL

JANUARY 18, 2022

If you spam the non-buyers with sales CTAs, you’ll only annoy them. Marketing: Which channels are they active on? Do this by: Telling personal stories; Documenting your journey; Sharing your expert insights; Being real and honest, and; Taking a stand. They show original sales intelligence data and they post relatable memes.

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

APRIL 16, 2019

It guides your customers into your sales process. Done right, your marketing should result in more leads, higher sales and a stronger brand. Code sheets are a means of gathering and documenting important information about your company and the products it promotes. Select appropriate promotional mix channels.

Marketing 199

Marketing Social Media Channel Framework 199

YoungUpstarts

MAY 3, 2019

A company travel policy is a document that describes: How and when employee travel should be booked and coordinated (usually either by the employee, by someone in HR, or by a dedicated travel management person/team at your organization). Tahnee Perry leads the marketing team for Deem ’s innovative business travel products.

Employee 127

Employee Reputation Small Business Global 127