Steve Blank

OCTOBER 24, 2016

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Visionary CEOs are product and business model centric and extremely customer focused. They know who their customers are because they spend time talking to them.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 246

Analytics Retention Startup Social Media 246

Gust

AUGUST 17, 2014

Keep these balanced and aligned between people (customers, employees) and process (quality, service, revenue), and keep the scope realistic (eliminating world hunger is too broad). Your team, customers, and investors will all be confused, leading to a lose-lose situation. Segment the opportunity. Simplify product scope.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

Startup Professionals Musings

APRIL 19, 2020

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

Startup Professionals Musings

OCTOBER 2, 2018

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. Research the top digital channels for your business today. There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

The Startup Magazine

OCTOBER 21, 2021

Integrating your online store with apps and plugins helps reach your customers better. Contacts in your Facebook account make all the difference in marketing your product. It provides online stores with tools close to global brands to get their customers. It taps into the impulse buying of customers. Bold Upsell.

Social Media 132

Social Media Email SMS Advertising 132

ConversionXL

JULY 20, 2019

Generating revenue via email marketing requires strategy. Once you perfect your ecommerce email marketing strategy, conversions will soar. A few years ago, Custora declared that email accounts for more than 7% of all ecommerce user acquisitions, making it the second-most effective acquisition channel (behind search).

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

JANUARY 26, 2017

A 2014 survey by Econsultancy revealed , “Just 42% of companies are able to measure customer lifetime value.” Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The ROI of Post-Purchase Emails.

Retention 48

Retention Email eCommerce Software Review 48

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Direct Marketing / Promotional Emails.

eCommerce 48

eCommerce Email Conversion Marketing 48

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. The revenue generating potential is there. The power of email marketing is real. And then get busy working on boosting your lead conversions through email marketing. Maximize customer testimonials.

Email 60

Email Customer Marketing Campaign 60

Startup Professionals Musings

SEPTEMBER 7, 2013

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Spying – spy on customers by putting yourself in their shoes. Can the change alter customer behavior? performance.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.

Internet 113

Internet eCommerce Advertising Flash 113

Startup Professionals Musings

APRIL 9, 2012

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

mashable.com

JULY 18, 2012

Subscribe to the Business channel. This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Professionals Musings

FEBRUARY 14, 2016

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 3, 2011

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

Startup Professionals Musings

JANUARY 11, 2015

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? This is a multi-channel example.

.Net 119

.Net Campaign Analytics Channel 119

www.usatoday.com

JULY 16, 2012

The fleet of cars in Getaround has grown to 10,000 from 1,500 a year ago, and suburban customers make up about a quarter of its bookings. Airbnb has booked about 10 million nights since it was founded four years ago, and the average customer age has risen to 35. People are telling their parents," says CEO Brian Chesky.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Startup Professionals Musings

FEBRUARY 11, 2010

Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). Business model.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Up and Running

JUNE 22, 2016

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. They’re the houses that the owners can’t usually sell through traditional channels as they need to move fast. In fact, it returns the same ROI as social media marketing.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

ConversionXL

DECEMBER 13, 2018

Custom dimensions and metrics. And yet, most businesses are not another custom dimension (or 50) away from actionable data; few make different decisions because their data is based on 87% of all sessions. A report showing weighted attribution in Attribution 360, which allows users to create custom attribution models for GA data.

Analytics 126

Analytics Cloud Audience Campaign 126

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. There are two major areas where Twitter can drive engagement for brand marketers: customer service and engagement.

Advertising 62

Advertising Valuation Channel Distribution 62

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right?

Web 164

Web Design Marketing Security 164

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I have a few contractors to do the technical side of my work and a customer support person, but that’s it. I didn’t have that contractor doing customer support. Adding Ad Revenue. I then went and found a university student who was interested in internet marketing. I don’t actually have any employees.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Humans love them.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Our advertising will rain down massive revenues! !" The content of the letter could be customized to Stephanie's data/behavior. Fewer guesses.

Analytics 60

Analytics Marketing Mobile Audience 60