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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. But when executed right, it pays dividends. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy.

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8 Entrepreneur Mistakes That Turn Off Real Investors

Startup Professionals Musings

Getting investors to trust you with their money is always a challenge, and it’s even more difficult in the early stages, where you don’t have a significant revenue stream, a few customers, or maybe even a product yet. Here is my list of red flags that cause many investors to look elsewhere: No well-defined need or viable customer set.

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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . It’s an acknowledgment of the changing customer experience. Because of this, hidden channels are often overlooked. Communicate with buyers where they are, rather than relying on channels you can track.

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8 Funding Proposal Red Flags Every Startup Can Avoid

Startup Professionals Musings

Getting investors to trust you with their money is always a challenge, and it’s even more difficult in the early stages, where you don’t have a significant revenue stream, a few customers, or maybe even a product yet. Here is my list of red flags that cause many investors to look elsewhere: No well-defined need or viable customer set.

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How to Hack Growth When Growth Stalls

ConversionXL

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Instead, pinpoint your unique customer base and speak directly to them.

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

Visionary CEOs are product and business model centric and extremely customer focused. Each transformation – from a new computer distribution channel – Apple Stores to disrupting the music business with iPod and iTunes in 2001; to the iPhone in 2007; and the App store in 2008 – drove revenues and profits to new heights.

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