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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit.

Product 354
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8 Entrepreneur Mistakes That Turn Off Real Investors

Startup Professionals Musings

Getting investors to trust you with their money is always a challenge, and it’s even more difficult in the early stages, where you don’t have a significant revenue stream, a few customers, or maybe even a product yet. Here is my list of red flags that cause many investors to look elsewhere: No well-defined need or viable customer set.

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The Fallacy of Channels: Startups Beware

Both Sides of the Table

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. This post is dedicated to explaining why channel relationships suffer and how you can improve them.

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How to Hack Growth When Growth Stalls

ConversionXL

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

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8 Funding Proposal Red Flags Every Startup Can Avoid

Startup Professionals Musings

Getting investors to trust you with their money is always a challenge, and it’s even more difficult in the early stages, where you don’t have a significant revenue stream, a few customers, or maybe even a product yet. Here is my list of red flags that cause many investors to look elsewhere: No well-defined need or viable customer set.

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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

This will help you gauge who your audience is and how to speak to them at every customer touchpoint. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Instead, pinpoint your unique customer base and speak directly to them.

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