A Smart Bear: Startups and Marketing for Geeks

JUNE 20, 2011

I recently helped a friend broker the sale of his small, bootstrapped company. This is a smart guy with experience and a logical approach to such things, but the way he was initially trying to value his company was not only wrong, but the wrong way to think about the entire sale. To stoke an existing sales channel.

Sales 260

Sales Channel Cofounder Valuation 260

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Dig into your sales data too. Detail the customer demographics that purchase certain products or services. These two platforms are then matched up in real time.”.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JULY 22, 2020

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Of course, it isn’t just your sales team that suffers.

Sales 90

Sales Cost Marketing Audience 90

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on. I believe it’s flawed.

Technical Review 403

Technical Review Software Review Startup API 403

ReadWriteStart

JANUARY 31, 2023

Shopify is an ecommerce platform where you can sell products and services to customers and store owners. Conclusively, a Shopify Expert is: An agency or freelancer who sells services to customers or merchants. What’s a Shopify Expert? Skilled with Shopify and willing to learn more every day.

Curation 140

Curation Portfolio eCommerce Programming 140

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. After a few months of talking to customers and working with sales, we defined the marketing Mission (our job) as: Help Sales deliver $25 million in sales with a 45% gross margin.

Startup 310

Startup PR Public Relations Channel 310

Up and Running

JULY 2, 2014

Sales forecasting is much easier than you think, and much more useful than you imagine. Since sales are intimate with costs and expenses, the forecast helps you budget and manage. You measure the value of a sales forecast like you do anything in business, by its measurable business results. Lines of sales.

Forecast 119

Forecast Sales Aggregator Software Review 119

Steve Blank

APRIL 4, 2011

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Week 4 of the class. Let the real learning begin. The Nine Teams Present.

Customer 234

Customer Business Model Nebraska Cloud 234

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. Think of it from the customer's perspective – Why should this customer shop from your store instead of the other stores selling this product?

eCommerce 129

eCommerce Omaha Entrepreneur SEO 129

VC Cafe

MARCH 1, 2024

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

SEPTEMBER 6, 2019

Small businesses offer the sort of personalized care and customer service that corporate giants can never match. Even if your company has been highly esteemed for generations, you could quickly lose customers by falling behind on trends. Are you having a hard time getting customers to leave reviews?

Technical Review 164

Technical Review Channel Audience Web 164

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Current Customers. Do you know everything there is to understand about your customers’ buying habits?

Channel 165

Channel PPC Marketing SEO 165

Steve Blank

APRIL 5, 2017

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Painful and invaluable” was her reply. Here’s how.

Marketing 310

Marketing Audience Technical Review PR 310

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. So, it wouldn’t be wrong to say that email marketing is the most cost-effective strategy to increase your audience base while enhancing your sales. Helps in refining your marketing and sales campaign. The message is clear.

Email 165

Email Campaign Revenue HTML 165

ConversionXL

FEBRUARY 10, 2021

million of inventory online and recovered all their lost POS revenue with online sales. They pivoted quickly and found new ways to stay top of mind for their customers, even without foot traffic. to keep the experience seamless Create on-site signage that clearly directs customers where to go for curbside pickup.

eCommerce 155

eCommerce Cofounder Community Channel 155

abovethecrowd.com

JUNE 2, 2021

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities?

B2B 94

B2B Marketing Curation PPC 94

crowdSPRING Blog

MARCH 25, 2012

In other words, hyperlocal is a way for marketers to deliver an effective marketing message to customers in a particular local community. For lots of businesses, particularly brick and mortar, these services offer a way to reach a very large audience of potential customers and pay only for those that actually show up to buy.

Lean 98

Lean Channel Marketing Software Review 98

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. It can help you gain new customers, drive more sales, create awareness for your business and generate traffic and word-of-mouth through relevant publisher partnerships. The beauty of the channel has always been that enterprises only pay for performance.

Affiliate 111

Affiliate Marketing Technical Review Channel 111

The Startup Magazine

SEPTEMBER 17, 2023

Finding completely new sources of clients and thus increasing sales is by far the most sought-after for all businesses but also a huge challenge, especially for brands that are that well-known yet. Understand your clients’ needs Stay a step ahead of your clients by creating potential offers that may match their needs.

Customer 132

Customer SMS Social Media Matching 132

YoungUpstarts

MARCH 28, 2019

Due to this reason, marketers are having a prime platform for connecting with their customers and gaining more customers. Despite the contrary, now mobile phones are the most cherished and close channel for marketers. SMS will match both the needs of the consumer as they just want rapid and easiest manner.

Mobile 113

Mobile SMS Software Review Marketing 113

ConversionXL

OCTOBER 26, 2022

The benefits of TikTok for ecommerce brands don’t start and end with a sale. From there, views increased for each video powering the channel to get over three million likes. TikTok now accounts for 90% of the brand’s sales, helping it grow from small business to six-figure company with over 182k followers. TikTok users spent $2.5

Sales 115

Sales Customer Viral Marketing 115

Duct Tape Marketing

MARCH 13, 2024

Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. 03:22] How do you help your customers stay ahead with the changes in Marketing? [06:58] He brings a wealth of experience in the ever evolving world of sales and marketing with a career spanning over a decade.

Software Review 78

Software Review ChatGPT Technical Review Small Business 78

Startup Professionals Musings

JULY 15, 2023

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. Look for a match in operating style and work ethics. I know it is rarely love at first sight.

Partner 252

Partner B2B Matching Algorithm 252

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. The founder had simply not done the work to validate a price and customer segment. Match with competitor prices and market demographics.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Steve Blank

APRIL 1, 2020

Your customers will no longer be your customers. Your customers start buying. Sales pipeline/forecast. The CEO should dial through as many of the largest existing customers to get a firsthand understanding of the magnitude of any revenue shortfall. The ripple effects won’t be obvious at first.

South Korea 333

South Korea Salary Business Model China 333

The Startup Magazine

MARCH 29, 2024

Omnichannel refers to delivering a unified and consistent brand experience across online and offline platforms, ensuring customers can seamlessly interact across all different touch points to provide that consistent user experience, and should be informative of our entire approach to marketing.

Marketing 121

Marketing Retention Channel Social Media 121

Steve Blank

FEBRUARY 11, 2010

The Customer Development process is the way startups quickly iterate and test each element of their business model , reducing customer and market risk. The first step of Customer Development is called Customer Discovery. outside the building and test them in front of customers. VP of Sales – “Sure.”

Burn Rate 248

Burn Rate Silicon Valley Marketing Boston 248

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. This can be a standalone page or you can include it in your existing help center or FAQ page, so long as customers can easily find the information.

eCommerce 125

eCommerce Software Review Technical Review Stock 125

Steve Blank

MAY 17, 2022

And they figure out how they could digitally enable their business – supply chain, customer interactions, etc. They explore and analyze data using machine learning platforms to create models about customers, processes, risks, or whatever they’re trying to predict. Making business smarter : Customer Support. What’s Different?

Artificial Inteligence 417

Artificial Inteligence Software Review Algorithm Technical Review 417

ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. For Twitter average order value was $190 with 8% of total sales and 11% of total clicks. follow-up with angry customers etc.

Social Media 134

Social Media Sales Media Social Network 134

Transformify

MARCH 28, 2020

v) Transformify leverages powerful matching algorithms to match job seekers to relevant job opportunities. ii) Most businesses face challenges acquiring new customers. iv) Transformify offers a payment guarantee to freelancers and remote workers if payments are processed via Transformify platform. About Transformify.

Software Review 105

Software Review Technical Review Italy Spain 105

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. Very often the company your customers keep would also make great customers for you.

Campaign 111

Campaign Email Clickthrough Sales 111

YoungUpstarts

JULY 30, 2019

As we wrote previously : A brand is the sum total of the experience your customers and customer prospects have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. What You Can Do.

Curation 173

Curation Social Media eCommerce Channel 173

Steve Blank

JULY 22, 2010

Startup CEO’s can’t delegate sales and expect it to happen. Customer Validation needs to have the CEO actively involved. Here’s an example in a direct sales channel. Customer Development Diagnostics over Lunch. He went through his product feature by feature and matched them to the customer problems.

Forecast 270

Forecast Sales Customer Customer Development 270