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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

Paul Greenberg recently wrote about the phenomena of companies declaring themselves to be focused on customer experience, and graciously giving them the opportunity to put up or shut up. He is right, and to his credit Paul saw the importance of customer experience and wrote about this in 2001.

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Lean Business Tips: Marketing Channels on the Cheap

crowdSPRING Blog

Does this mean that you should avoid online marketing and social media channels? In fact, entire businesses are marketed solely using using social channels, and a huge industry of consultants and agencies specializing in these tactics has developed over the last five years. Absolutely not! YouTube Reviews.

Channel 48
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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. Hire someone well-versed in communication between developers, customers and team members.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. Corporate VCs open the door to their parent companies and are well networked in their industries. But most commonly these are customer relationships: the operating unit becomes one of the startup’s first or largest customers.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. It is a social network (like Facebook). Owned Brand Channel. Not even close.

Analytics 149
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5 Hot Ecommerce Trends to Watch

mashable.com

Chris Andrasick, CEO of Tacit Knowledge , believes that the mom-and-pop advantage extends beyond customer loyalty, and that there is in fact a logistical advantage, as well. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”.

eCommerce 101
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . This provides us more time to develop meaningful relationships with prospects and customers. Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners.