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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. Demand generation is no exception.

Demand 124
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How To Find the Right Co-Founders?

Steve Blank

How do you figure out what’s the right mix of skills for the co-founders of your startup? “After reading your post on Why Founders Should Know How to Code it looks like web/mobile startups have it easy. Trying to figure out what the right set of co-founders isn’t so clear. ——-. Who can I hire later?

Cofounder 335
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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap.

Demand 132
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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

Success demands testing the solution early and quickly in the market, then iterating to get it right. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect. Nail the go-to-market strategy. Nail the business model.

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How The Covid-19 Pandemic Boosted Adoption Of Emerging Technologies In Southeast Asia

YoungUpstarts

by Shaun Djie, Co-Founder & COO of Digix. Amidst the outbreak, governments across the region, such as Singapore have been promoting the use of digital finance as a means to minimise physical contact and stamp the spread of the virus, channelling more monetary support for the growth of e-payments and digital financial solutions.

Asia 290
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AI, Blockchain, Web 2.0, and Self Driving Cars

View from Seed

Consequently, nearly every founder is attempting to weave an AI narrative into their ventures, regardless of its necessity or fit, which will likely lead to an unhealthy market environment and potentially drown out genuine opportunities. Is there a means of efficient distribution amidst the noise? How defensible are these businesses?

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[INTERVIEW] North Aware Founder And Creator Of The Smart Parka, Jamil Khan

YoungUpstarts

Things like negotiating distribution channels and partners and how to handle market expansions. One of the opportunities that comes with that kind of demand is meeting it in a way that aligns with the company mission. You had great success with North Aware’s Kickstarter campaign.

Founder 189