Startup Professionals Musings

SEPTEMBER 28, 2015

Common failures I see along these lines include: solutions that are "nice to have" but don't address painful problems; a business model that lacks a means for bringing in revenue; and a founder who has turned a blind eye toward his or her competitors. Product distribution or service delivery. Solution production and support.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. A reliable paid acquisition channel results in a somewhat stable business.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

JANUARY 18, 2022

And yet, revenue went up by 45% YoY. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

JULY 16, 2021

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . Make sure to update and re-distribute them as needed. This means defining your differentiation strategy. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix?

Technical Review 49

Technical Review Software Review China Acquisition 49

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

Austin Startup

OCTOBER 15, 2017

What seems to be the best way to create customers and revenue may result in a business model that is out of vogue with the investment world and shortchanges you on enterprise valuation. If you bill for your technology services on a percentage of ad spend, you are guaranteed to look like an agency that deserves a revenue multiple of 1–2X.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Startup Professionals Musings

DECEMBER 21, 2013

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Merger 243

Merger Acquisition Startup Bandwidth 243

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. Step 3: Brand and differentiate yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

NOVEMBER 17, 2012

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Entrepreneur 249

Entrepreneur Merger Bandwidth Acquisition 249

ReadWriteStart

JANUARY 28, 2022

The market regards equity as an ownership “share” in a corporation’s income revenue stream. To make preferred shares more marketable, different companies issuing the shares include several characteristics that differentiate them from common stock. They need to ensure that the shares are distributed productively.

Valuation 108

Valuation Equity Warrant Common Stock 108

Startup Professionals Musings

MAY 14, 2012

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. Revenue model. Production. How do you make money?

Business Model 242

Business Model Distribution Viral Green 242

The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Amazon is the other company that is dominating distribution, and for me most impressive and therefore ultimately the most scary of the lot.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

Reid Hoffman

AUGUST 6, 2020

But for us, revenue is not a hard prerequisite because some of our bets are based on our conviction around technology or platforms that might take a little more time to build out and get going.”. Every company is going to get more distributed, more flexible, more global, and more digital-first. Take B2B companies.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

Startup Professionals Musings

SEPTEMBER 15, 2011

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Startup 232

Startup Merger Bandwidth Acquisition 232

Startup Professionals Musings

JANUARY 29, 2011

Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? Some products and services can be sold and distributed online, others require multi-level distributors, partners, or value-added resellers. Revenue model. Production. How do you make money?

Business Model 246

Business Model Distribution Viral Green 246

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? From Revenue Streams to Mission Achievement. For these organizations, the canvas box labeled Revenue Streams doesn’t make sense. Channel is changed to Deployment. Here are our collective thoughts.

Business Model 120

Business Model Revenue Channel Community 120

Startup Professionals Musings

MAY 29, 2015

Image via Pixabay.com Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales.

Merger 120

Merger Acquisition Differentiation Channel 120

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. I asked their chief revenue officer, how do you do attribution on this community? He's like, I can't, don't care.

Community 54

Community Kuwait Cofounder Bootstrapping 54

David Teten

AUGUST 8, 2013

For example, whether the data shows consumption of soft drinks, vs. amount of soft drinks entering distribution channels, will affect the interpretation of the numbers. For example, frequently the company’s annual volume or revenue appears on multiple slides. Indicate for what time periods the chart is appropriate. 6) How?

Technical Review 114

Technical Review .Net Audience Naming 114

Startup Professionals Musings

APRIL 30, 2016

When the revenue starts to flow, it is easy to ride the wave and only react when competitors start to cut deeply. They focus only on highly-differentiated solutions. They work hard on finding complementary channels and partners. That’s a challenging but winning long-term strategy.

Entrepreneur 120

Entrepreneur Flash Angel Investor Channel 120

Startup Professionals Musings

JANUARY 26, 2012

Unlike [competition], we [differentiation].” Outline the revenue model. This could be a patent, key partners, domain expertise, or a better distribution channel. All you have to do is fill in the brackets and you have the essence of an elevator pitch. Highlight people strengths.

Elevator Pitch 283

Elevator Pitch Startup Differentiation Distribution 283

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Startup Professionals Musings

JANUARY 22, 2012

Revenue model pivot. Sales channel pivot. When they find how expensive and time consuming this is, they need to use what they have learned from customers to consider a distribution channel, ecommerce, white-labeling the product, and strategic partners. Another is the famous razor versus blade strategy.

eCommerce 237

eCommerce Channel Differentiation Distribution 237

Lightspeed Venture Partners

DECEMBER 14, 2012

I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.

Business Model 159

Business Model Distribution Aggregator Channel 159

Startup Professionals Musings

JULY 26, 2010

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Acquisition 214

Acquisition Merger Startup Bandwidth 214

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

FEBRUARY 3, 2015

These new entrants disrupted their food categories by offering high quality proprietary recipes, outsourcing their manufacturing, and using their cash and resources on sales and marketing to build distribution and a differentiated brand. Get Out of the Building. But Jon had much bigger ambitions.

North America 120

North America Lean Customer Development Distribution 120

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

DECEMBER 16, 2010

Revenue model pivot. Sales channel pivot. When they find how expensive and time consuming this is, they need to use what they have learned from customers to consider a distribution channel, ecommerce, white-labeling the product, and strategic partners. Another is the famous razor versus blade strategy.

Startup 222

Startup eCommerce Channel Differentiation 222

SVPG

SEPTEMBER 30, 2016

To be specific, AdWords is currently 16 years old, and last year alone it generated well over $50B in revenue. This solution clearly differentiated for the sales team, and also ensured quality search results, whether paid or organic. Legal wasn't used to distribution via IP enabled devices.

Product 60

Product Technical Review Software Review Engineer 60

YoungUpstarts

MAY 26, 2017

How you make money, who pays you, your channels of distribution, and your gross margins. Address your competitors, and explain what differentiates you from them that helps you dominate in your market. Include projected prospect and customer numbers, revenue, costs, and profits for years 1-3. Slide 4: Underlying magic.

Cofounder 185

Cofounder Silicon Valley Forecast Business Plan 185

Brandanew

APRIL 15, 2016

It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. Or, maybe, boosted revenues? Step #4: Set up a killer distribution platform. So what exactly does it take to succeed in e-commerce? Not too shabby, right?

Marketing 100

Marketing B2C Social Media Germany 100

Gust

OCTOBER 11, 2011

Unlike [competition], we [differentiation].” All you have to do is fill in the brackets and you have the essence of an elevator pitch. Outline the revenue model. This could be a patent, key partners, domain expertise, or a better distribution channel.

Elevator Pitch 174

Elevator Pitch Startup Differentiation Distribution 174

ConversionXL

FEBRUARY 3, 2022

The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales. It should also act as a differentiation tool. If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. Community building.

Product 102

Product Marketing Social Media Channel 102