Remove Channel Remove Direct Marketing Remove Email Remove Sales
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. From grumbling skeptics, they all became packaging design converts.

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Ecommerce Email Marketing: How to Increase Conversions

ConversionXL

As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails , thank you emails, reminder emails…the list is endless. Generating revenue via email marketing requires strategy. Promotional emails.

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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached.

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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Outline your sales and marketing strategy (direct marketing, sales channel, viral marketing, and lead generation). A final important element is not even in the executive summary, it is the paragraph you use in the email that introduces your company and has the executive summary attached.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Basically, folks who are already in the sales funnel. Customer segmentation is an old trick in the marketing book.

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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless. Generating revenue via email marketing requires strategy. Eastern on Tuesday.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A common mistake ecommerce store owners make is accepting the sale as the end-goal. And that is where carefully crafted post-purchase emails come in. The ROI of Post-Purchase Emails. Of course, an incidental benefit from well-designed post-purchase emails is a boost to customer satisfaction and sales.