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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 248
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 177
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Education – guided studying for targeted learning.

Analytics 257
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6 Clever Strategies to Grow Your Real Estate Business

Up and Running

Below you will find a list of six strategies and tactics real estate agents use to bring in additional revenue, or to maximize their current revenue. They’re the houses that the owners can’t usually sell through traditional channels as they need to move fast. In fact, it returns the same ROI as social media marketing.

Wyoming 80