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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting.

Analytics 248
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How To Make Better Business Decisions Using Google Analytics

Up and Running

That makes it an essential driver of your web marketing strategy and the management of your website. User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels.

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[Review] Uprising

YoungUpstarts

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Activate word of mouth with PR, social media, and content placement. Curate the idea by suring search engine optimisation.

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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter is the new CRM (customer relationship management) channel. Capture the data – the currency of online direct marketing prior to Twitter was the email address. If a brand had your email address and permission from you to send occasional messages to you then you could effectively market new products or services.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting.

Analytics 177