ConversionXL

JANUARY 18, 2022

Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). It helps them audit existing content portfolios (blog posts, landing pages, etc.) Marketing: Which channels are they active on?

Marketing 109

Marketing Social Media Non-Compete Audience 109

YoungUpstarts

JUNE 9, 2018

Entering new markets can be a great way for your business to expand its portfolio and diversify its product offering. Identify Distribution Channels. In terms of actually reaching your customers with your message, you need to identify the channels and media they engage with most. commercials, print media, etc.).

Jacksonville 189

Jacksonville Due Diligence Exit Strategy Marketing 189

David Teten

JULY 12, 2012

E.g., See ffVC’s blog post about the JOBS act, which discusses portfolio company Indiegogo. Distribute press releases on free sites like: PRWeb.com , Free Press Release , and PRLog.com. I’ve donated lunch with me to some charities via this channel. Reach out to websites that profile entrepreneurs.

Venture Capital 122

Venture Capital PR Technical Review Startup 122

Rob Go

SEPTEMBER 9, 2013

Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Custommade – Marketplace for Customer Products (NextView Portfolio Company). GrabCAD – 3D Community and Collaboration (NextView Portfolio Company). Insight Squared – SMB Business Intelligence (NextView Portfolio Company).

Boston 71

Boston Technical Review Community Cofounder 71

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. How to Hack the Investment World. You can also follow Kedrosky on Twitter.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

APRIL 13, 2023

” Nicholas Carlson , Editor in Chief of Insider.com For the past decade, I have been involved in the media and entertainment industry, both as a worker and an investor. To me, however, the entertainment, media, and gaming industry seems the most obvious industry to be disrupted by this technology, far beyond any other.

Generative AI 78

Generative AI Software Review Audio Technical Review 78

Up and Running

OCTOBER 2, 2012

Probably too many to count; beverage giant Coca Cola has a portfolio of more than 3,500 beverages: diet, regular, sparkling, still, fruit juice, fruit drinks, waters, sports and energy drinks, soy-based beverages, etc. Review their web site, social media presence and, of course do a Google search. And that’s one company!

Offshore 89

Offshore Social Media B2C United States 89

Occam's Razor

JANUARY 2, 2013

Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?

Analytics 159

Analytics Search Campaign eCommerce 159

Lightspeed Venture Partners

DECEMBER 14, 2012

There has been a lot of conversation recently on the future of the media industry, specifically drawing comparisons between TV and film and the shrinking music industry. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content. YouTube; Hulu. Subscription.

Business Model 159

Business Model Distribution Aggregator Channel 159

Gust

JANUARY 4, 2012

How much is it worth investing in cultivating and enforcing an IP portfolio ? Sales and marketing plans , lists of prospects, supplier and subcontractor relationships, pricing data, media buying plans and strategies, etc. Large companies] win by locking competitors out of their sales channels. Barriers to entry ? trade secret).

Intellectual Property 143

Intellectual Property IP Startup United States 143

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Effectively analyzing and acting on Bounce Rates requires the following: * A deep understanding of owned, earned and paid media strategies. * You see more digital metrics because digital is more measurable. The ability to optimize landing pages.

Analytics 93

Analytics Framework Metrics Algorithm 93

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. An example is Metacafe, a Highland Capital portfolio company. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00

Vertical 265

Vertical Curation Boston Burn Rate 265

This is going to be BIG.

FEBRUARY 22, 2010

We realized that there were certain open positions in our portfolio we wanted to call extra attention to. Led by an accomplished management team from Yahoo/Right Media and Google/DoubleClick, AppNexus ( www.appnexus.com ) is the most advanced platform for buying display ads in real time.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

MARCH 19, 2020

That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc.,

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.

Search 154

Search SEO Analytics Engineer 154

Up and Running

NOVEMBER 20, 2014

A marketing/PR agency may have a flashy portfolio that impresses you with their big name clients, but for a startup or small business, paying thousands each month to such an agency isn’t going to be good bang for your (limited) buck. Traditional distribution services no longer work. Expensive Agencies. Press Release Wires.

PR 145

PR Small Business SEO Warrant 145

View from Seed

JANUARY 24, 2018

When we create new platform initiatives, our team tries to think about how we can be the most impactful with our portfolio companies. Today, we’re thrilled to announce a new program that we hope will help our portfolio companies with two of these bullets. Building a great product. We want to talk to you!

Operations 176

Operations Cofounder Technical Review Angel Investor 176

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. Point Nine Capital uses Mention for media monitoring.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. The easiest way to understand whether or not you have found the right experts is to check their portfolio of work.

Marketing 100

Marketing SEO Metrics Agile 100

www.readwriteweb.com

MARCH 7, 2011

Instead of investors holding onto proprietary connections and introductions for their portfolio companies, these relationships are being displaced by the dominate social networks ( Facebook , Linkedin , Quora ). Most indices are cap-weighted - more in line with a concentrated portfolio (i.e. startupcto

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

Both Sides of the Table

MAY 4, 2010

We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. It’s clear that many companies are going to need to understand “authority&# in the social media era. AppDynamics.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

ReadWriteStart

DECEMBER 8, 2011

Suspects and prospects are everywhere in the vast realm of social media, watching, reading, commenting, engaging. And to engage effectively with them, we need to reach them through all those various channels. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot.

Greece 116

Greece Entrepreneur India Silicon Valley 116

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. Roll up your sleeves, put a smile on your face, grab a pinch of common sense, a heavy dose of reality and let's go… Three Types of Multi-Channel Attribution Problems. Multi-Channel Attribution. In case you were curious.

Channel 152

Channel Analytics Framework Advertising 152

K9 Ventures

JULY 21, 2016

That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. In at least one case, one of my portfolio companies wasn’t able to source the parts they would have really wanted because Apple had locked up the entire supply chain for that part!

Software Review 48

Software Review Forecast Portfolio Distribution 48

David Teten

DECEMBER 12, 2017

The goal is to intelligently structure the information collected and combine it with additional information scraped from the web and social media. We believe this way we can extrapolate insights for our particular business model (portfolio operator VC fund) previously missed out.”.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com. Exploit social media and establish a voice for your company on Twitter and Facebook.

PR 114

PR Public Relations Startup Technical Review 114

Occam's Razor

OCTOBER 24, 2016

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

David Teten

JULY 12, 2013

We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost. Distribute press releases on free sites like Free Press Release and PRLog.com. Exploit social media and establish a voice for your company on Twitter and Facebook.

PR 60

PR Public Relations Startup Technical Review 60

VC Cafe

OCTOBER 6, 2021

Readers of VC Cafe already know that we’re fascinated by the creator economy and its potential to completely disrupt the $2 trillion media and entertainment industry. Value of the global entertainment and media market (Source: Statista ). The post is behind a paywall, so I’m sharing a slightly expanded list below.

Audio 193

Audio Startup Portfolio 193

Occam's Razor

AUGUST 9, 2016

I can honestly spend hours on just this report digging using segmentation (geo, media, new and loyal customers, all kinds of traffic, product page types and so on). Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. Sounds dicey!! :)).

Campaign 128

Campaign Analytics Metrics Search 128

www.readwriteweb.com

OCTOBER 18, 2010

These are areas that may be gaps in the portfolio of large companies, and are perfect for M&A deals in three to five years after building enough validation and $10-$20 million in revenue. Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

These are areas that may be gaps in the portfolio of large companies, and are perfect for M&A deals in three to five years after building enough validation and $10-$20 million in revenue. Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

VC Cafe

JUNE 1, 2011

Taiyo has one of the most comprehensive generic product portfolios in the Japanese market and has a strong presence in all major distribution channels in Japan. is a provider of content delivery network services for media companies, online businesses and organizations operating e-commerce storefronts or a Website.

Switzerland 79

Switzerland Japan Technical Review 79