Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. In addition, you must reserve consistent names in key online channels like Twitter, Facebook, and others.

Internet 241

Internet Social Bookmarking Social Media Startup 241

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

The Startup Magazine

JUNE 6, 2021

Since the internet is the dominant force in every industry, startups need to conquer many challenges to succeed these days. Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer.

Social Media 173

Social Media Audience Affiliate Startup 173

Up and Running

FEBRUARY 28, 2017

They may understand the value of SEO, but often assume it is too expensive or too time-consuming to learn and implement. The fact is, SEO can be done fairly simply through the use of online tools and reading online discussion boards, articles, and YouTube videos. I know what you’re thinking: SEO tools are way too expensive!

SEO 60

SEO Small Business Analytics Search 60

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. For ecommerce, this is based on transaction size, commission, and chances of the user returning. If the CAC is above the LTV, but not too much—there’s some potential in this channel. In a SaaS business, this is calculated based on churn.

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

JULY 13, 2020

Consumer behaviour is changing ; consumers who may have been hesitant to shop online before lockdown are now using the internet to purchase just about everything from their weekly shop to their favourite craft beer. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media.

Marketing 147

Marketing Social Media Audience eCommerce 147

ConversionXL

JUNE 27, 2016

Have you configured your custom and default channel groupings? Obviously, this is 10x more helpful for SaaS and eCommerce sites. As Ian Lurie of Portent points out, broken links are also bad for SEO… Ian Lurie , Portent : “Google ranks sites, in part, based on site ‘quality.’ Step Two: Quality Assurance.

Analytics 72

Analytics Web Technical Review Conversion 72

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). According to Criteo, 40% of eCommerce transactions involve multiple devices along the path to purchase. But conversion rate alone is not a success metric.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it.

Analytics 122

Analytics Software Review Campaign Flash 122

Up and Running

NOVEMBER 27, 2017

This is due to the fact that you will need to first set up your website and logistical operations, and determine the best channels and places to source customers. Are you passionate about internet marketing? Running a subscription ecommerce company is going to require sharp online marketing skills. Email marketing.

Curation 68

Curation Business Model SEO Social Media 68

ConversionXL

SEPTEMBER 4, 2019

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. Browse a fashionable ecommerce store (demo). Safari, frequently lagging behind, is often referred to as “the Internet Explorer of PWAs.”). What are PWAs? But what is it? Offline mode.

Web 103

Web Caching HTML Marketing 103

Duct Tape Marketing

NOVEMBER 18, 2011

There is a growing mass that simply sees the Internet as Facebook and Facebook is really okay with that. You may not see an immediate profit from your eCommerce enabled Facebook store, but it’s time to make that an option and start teaching those that interact with you there how and why they might also want to buy from you there.

Social Network 64

Social Network Networking Social Media eCommerce 64

YoungUpstarts

OCTOBER 3, 2018

One of the fastest growing industries, as a result, is eCommerce, which has capitalized on the internet and social media to grow start-ups at an incredibly fast rate. While there are many successful eCommerce businesses out there, there are many more who never make it past the first few months. Perfect your site.

eCommerce 113

eCommerce Social Media SEO Media 113

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? For content analysis: Parse.ly

Analytics 106

Analytics Metrics Channel Campaign 106

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Marin Software – Optimize your Search, Social & Display ads across channels and devices. Six SEO Rules for 2016.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. As you can see above you can leverage benchmarking even if you are not an ecommerce website (above data is for non-ecommerce site), or indeed you have any type of business. Clicking on Channels shows you the first report.

Analytics 133

Analytics Vertical Metrics Web 133

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Is this all we can accomplish from display advertising on the Internet? Oh, and what is that small SEO effort at the very top? You get to ask two questions: 1.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! Everyone on the Internet loves speed.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 21, 2014

Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you would like to move beyond the stupidity, sorry, of last-click: Strategic advice: Multi-Channel Attribution: Definitions, Models and a Reality Check. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions. They read the content and leave.

Marketing 98

Marketing Analytics Campaign Metrics 98

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. That's the internet for you. For ecommerce or non-ecommerce websites, loyalty can mean the difference between life of survival and raking in profits like crazy. It is showing you exactly the same data as the Days to Transaction for Ecommerce sites.

Metrics 151

Metrics Web Analytics CPA 151

Up and Running

FEBRUARY 20, 2015

If you plan on launching an eCommerce startup, eBay is also a great way to test the waters with your business idea. Freelancing can be an excellent way to take your existing skills and channel them in a direction that can generate income. See Also What the Founder of Cheek’d Can Teach You About Startup Marketing. Are you a writer?

Bootstrapping 60

Bootstrapping Startup Louisiana Cofounder 60

Occam's Razor

JANUARY 30, 2012

Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. Every search engine's SEO algorithm is unique. compared to Ask, etc. This is hard work.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

NOVEMBER 23, 2015

The point is that in an age when even the kid selling lemonade on a street corner has his own YouTube channel, you had better believe that you need to be producing good content—and lots of it—if you want to stand out. If you do the same, and do so while following SEO best practices , you will see an increase in traffic. #2:

Marketing 28

Marketing Metrics SEO Jordan 28

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. For example you'll configure goals and ecommerce tracking in Yahoo! Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here.

Analytics 135

Analytics Web Non-Compete Campaign 135

Duct Tape Marketing

MARCH 8, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools, and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, high relevant email and advertising campaigns. John: So my last book, SEO for growth.

Audience 30

Audience Differentiation SEO Intellectual Property 30

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”.

eCommerce 95

eCommerce Mobile Conversion Design 95

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. Ron Tite: Yeah.

Arizona 56

Arizona SEO Curation Portfolio 56

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Likelihood of Confusion -trademark, copyright and Internet Law. Internet trends. Internet TV. Roku Channel Store. Lean Startup Circle â?? worth reading as well.

Software Review 53

Software Review Technical Review Startup 53