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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Product/regions/channels. The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. Tactical strategies. Ad unit types.

Analytics 131
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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

Information like IP address, the page requested, time stamps, browser ids and more are stored. Focus on picking the best web metrics, actually do analysis of that data, toil day and night to deliver superior web experiences and improve digital profitability of your company. Web Data Collection Context: Cookies and Tools.

Analytics 130
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Test different channels. ABM isn’t a quick and easy win.

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Is This Startup Ready For Investment?

Steve Blank

Other than measuring engineering progress, there’s no standard language to communicate progress. The Power of the Investment Readiness Level: Different Metrics for Different Industry Segments. The Investment Readiness Level provides a “how are we doing” set of metrics. Or watch the video here.). Diagnostics.

Incubator 310
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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Set targets: metrics to tackle the overarching goal for your product lifecycle. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Launch: set the campaign live.

Agile 90
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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

So, Google (and other search engines) are highly unlikely to penalize for A/B testing. Search engines don’t penalize them because that unique content is only found on their domain and no where else. Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Image Source.

SEO 48
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Direct channels, indirect channels, OEM.

Wiki 311