Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. Keep core development in-house. Do your own PR.

Software Review 74

Software Review Software Delaware Forecast 74

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Current and new customers care a lot more about product or service quality, and the value of your item.

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Sweat Equity Equity Sales PR 60

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Developer – Most likely your product requires some engineering. Make sure you have the right developer(s) on board in whatever capacity you need them, whether it’s a part time HTML or Wordpress developer or a full time PHP wiz.

San Francisco 44

San Francisco Startup PHP San Diego 44

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. September 2013 – Ryan Holiday publishes Growth Hacker Marketing and urges people to build growth into the product itself so that it’s a self-sustaining, scalable growth machine. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. All of these are about the product being badass. Edwin: I know.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. In particular, Ive focused on the two channels of communication that were most commonly suggested in the first survey: conferences and books. Lets start with what I learned last time.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

techcrunch.com

OCTOBER 23, 2010

The best composition is probably one engineer whose passion lies in the pixels on the screen and another engineer whose passion is making bits fly really fast through servers. andrew chen great advice and really straight to the point – make a great product, focus on that and everything else will come. Sorry, folks.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126

Startup Lessons Learned

SEPTEMBER 11, 2009

They are largely invisible in the normal channels where customer service and community management pays attention. People arrive on the forums because they've tried going through the "proper channels" to no avail. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

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Community Management Lean Software Review 158

www.kalzumeus.com

FEBRUARY 6, 2013

Maybe it is a publicly accessible staging server at EC2 spun up by a developer who has since left the company and not shut down because, hey, $20 a month. Maybe it is a 20% project by a junior engineer which he has on the back burner for the moment. And gulp their dependencies.). dawmail333. February 1, 2013 at 3:58 am. #.

Security 101

Security Software Review Ruby Startup 101

www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He should then bootstrap his product development by using the consulting fees. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Startup Lessons Learned

FEBRUARY 12, 2009

In fact, you cant go through traditional channels at all. Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Now your crappy resume and low-grade references become a strength: youre obviously not wasting money on marketing.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89