ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. One of the biggest channels to do that is through organic search traffic. The best SEO teams are formed by being cross functional (designer, content, SEO, engineer).

SEO 134

SEO Metrics Analytics Search 134

Growthink Blog

FEBRUARY 22, 2018

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. Rather, people are finding it by searching Google, searching YouTube, social sharing, etc.

Chicago 54

Chicago Marketing Search Channel 54

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing.

Naming 94

Naming Technical Review Social Media Startup 94

Growthink Blog

FEBRUARY 17, 2013

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. Rather, people are finding it by searching Google, searching YouTube, social sharing, etc.

Chicago 109

Chicago Marketing Search Channel 109

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Some sales channels may behave similarly; more often than not, they each pose unique challenges.

Product 436

Product Viral Channel San Francisco 436

ConversionXL

SEPTEMBER 10, 2019

It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Then, I evolved it into a growth team by hiring a designer and two engineers. Every team included a mix of designers, engineers, marketers, and copywriters. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Seeing Both Sides

FEBRUARY 9, 2015

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Churn rates are another metric that can get harder with scale. in 2012.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

mashable.com

SEPTEMBER 1, 2011

Engineering, physics and computer science majors were the most likely to start a company, while nursing, administration and social work majors were the least likely. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Pretty terrible.

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K PR and publicity drive attention…to drive sales. Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. Ads drive awareness…to drive sales. …Really?

Retention 48

Retention Metrics Acquisition Conversion 48

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing.

Startup 79

Startup Social Media RSS Social Network 79

Cracking the Code

OCTOBER 10, 2008

In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Philippe Botteri. Bessemer SaaS Law #5.

Software Review 48

Software Review North America Europe Metrics 48

sharkseo.com

NOVEMBER 29, 2010

While there are a huge number of intricacies with search engine optimisation, the basics are to find the right key phrases to target, to include those terms on the page naturally and within the page title and, of absolutely massive importance, to get other sites to link to you. Have you researched a PR / launch strategy?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). So check your keyword ranking if it pleases you. REDUCE MY CPC!

Metrics 166

Metrics Marketing Search SEO 166