Can you turn some of the competition to partners/channel/OEM relationships, so not to go head-to-head? How do you gather information required to qualify the lead? Lead Generation & Qualification: • What are the top target segments (verticals, size, geography)? What are the criteria for a qualified lead? Pilot? MORE >>

And in some markets, brand awareness and brand building amongst the evangelists and leaders is critical to gaining exposure and generating buzz. When we were getting ready to launch the paying version of Standout Jobs, we decided to pursue a channel partner strategy. Investors do it too. It’s called a rollercoaster for a reason. MORE >>

The marketing funnel approach of loading lots of leads into a marketing process aimed at squeezing a few through the small end is fundamentally broken these days. Yes, you still need to get in front of prospects, but the greatest source of lead generation these days is a happy customer. 5) Mix and Match Your Lead Generation. MORE >>

I’ve been a fan of Dave McClure since I met him some time ago. He has strong opinions, he shares them liberally, spices them up with foul language, and finds himself involved with a lot of interesting entrepreneurs and companies. In a nutshell, he’s my kind of investor. Yesterday he outlined his investment thesis on his blog. Some VCs will adapt. MORE >>

Ramp Up Lead Generation. don’t like the term “lead generation&# because it dehumanizes the relationship between you and your subscriber. People who join your list can be considered leads , and when you talk business talk with business folk, this is the language people understand. My First Newsletter. MORE >>