Channel Marketing PR SEM 
ConversionXL
APRIL 4, 2017
How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels.
Both Sides of the Table
JANUARY 12, 2014
But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.
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ConversionXL
FEBRUARY 3, 2022
Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.
Both Sides of the Table
JANUARY 11, 2014
I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.
Both Sides of the Table
APRIL 26, 2016
The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
Both Sides of the Table
APRIL 4, 2011
If you can break this down by channel that you’ve acquired them from this is obviously better. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. But its not really viral growth, even when its exponential.
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