crowdSPRING Blog

MAY 1, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Online Marketing. Email Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Startup Professionals Musings

APRIL 4, 2015

When it comes to social media for your business, expect a high learning curve, but rest assured it’s not rocket science. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. billion users).

Social Media 120

Social Media Media SEM Startup 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules.

Analytics 100

Analytics Social Media Marketing Media 100

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. Our suggestion was, “run away from the academic researcher market as fast as possible.”

Customer 260

Customer Cloud EC2 Channel 260

mashable.com

MAY 28, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! 3) Check the social network username site www.knowem.com to see who else is using something similar. I have a couple of points and resources to add. And Good luck!

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. In the right situation, its a very useful tactic, too.

San Francisco 168

San Francisco PR Lean Early Stage 168

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For other small businesses, I recommend you read Small Business Marketing: Web Design Best Practices and Tips. If you have a website, your potential customers can find you.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For other small businesses, I recommend you read Small Business Marketing: Web Design Best Practices and Tips. If you have a website, your potential customers can find you.

Small Business 84

Small Business SEM SEO Social Network 84

OnlyOnce

APRIL 27, 2010

.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.

Social Network 48

Social Network SEM B2C Social Media 48

OnlyOnce

APRIL 27, 2010

.   With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet!   Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye.

Social Network 48

Social Network SEM B2C Social Media 48

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. If you can get very good at these two KPIs, you’ll always know what you can spend of marketing and labor.

Metrics 28

Metrics Small Business Analytics SEM 28