Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 389

Framework Distribution Channel Leadership 389

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

Up and Running

SEPTEMBER 11, 2020

Wouldn’t it be wiser to channel your funds to product development and let your products speak for themselves? But while product quality should be the top priority, there are other factors that determine whether or not your company attracts and keeps customers. The short answer — not always.

Cost 150

Cost Technical Review Salary Social Media 150

YoungUpstarts

FEBRUARY 21, 2019

Social Media Marketing & Promotion. They are completely free platforms upon which companies can advertise, promote, and even sell their products and services —— absolutely free. Users can program their HVAC, security, lights, media, equipment, and appliances, and other systems to optimize efficiency and reduce energy consumption.

Cloud 113

Cloud eCommerce Security Advertising 113

YoungUpstarts

NOVEMBER 1, 2019

Despite doing good work if you don’t use the right channels to popularize it, it is of no use. In today’s social media-driven world, you need tools that can take your products to the right groups and communities. It is a task organizer tool that helps you sort your team’s development efforts efficiently. Mighty Networks.

Software Review 113

Software Review Startup Azure SEO 113

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Startup Professionals Musings

AUGUST 21, 2021

Switch your focus from product development to sales. Working with the media is required, both social as well as the press, through public relations and internal channels. Drive productivity and engagement through shared values. In fact, it’s highly unlikely that you as the Founder will survive.

Merger 379

Merger Due Diligence SEC IPO 379

A Smart Bear: Startups and Marketing for Geeks

MAY 17, 2010

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to product development.).

Technical Review 245

Technical Review Sales Turkey Software Review 245

SoCal CTO

OCTOBER 15, 2009

I have about 11 years in the technology sector including roles doing market research, sales and product development. My focus has been marketing strategy and product development. Most people think they can do product design. Maybe twitter as the channel for the follow-up? What are you working on now?

Los Angeles 179

Los Angeles Southern California Management Product 179

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Make sure you communicate the right message, and use every channel possible, including body language, to make sure the message is understood by everyone.

Stealth 362

Stealth Leadership Viral Social Media 362

Startup Professionals Musings

APRIL 7, 2023

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source. When a company is in a growth stage, focus product marketing in your marketing department.

Marketing 110

Marketing Product Audience Equity 110

Hunter Walker

OCTOBER 25, 2020

Then my time working on AdSense and YouTube for nearly a decade gave me other vantage points from which to see where eyeballs and dollars traveled in media. For example, Lenny Rachitsky writes a newsletter devoted to technology and product development. If Second Life was 20 years ago, what’s happening today?

North Carolina 112

North Carolina Community Media Video 112

Startup Professionals Musings

JULY 12, 2020

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5 Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

MARCH 12, 2013

But then online channels, social behavior and customer voice came along and fragmented even the best attempts at integration. Suddenly brands had to deal with dozens of new channels and things such as mobile shoppers and consumers armed with the ability to talk back and publish information, images and reviews about brands.

Marketing 68

Marketing Social Media Public Relations Channel 68

Hearpreneur

JULY 10, 2017

Prior to starting Ozmo both Ming and I worked in a design house creating new and better products. Throughout my five years of experience in product development, I realized that most of product launch failure could have been avoided by getting the product right earlier on, or understanding the limit of the maker.

Entrepreneur 100

Entrepreneur Hungary Software Review Cofounder 100

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. One of my most retweeted quotes about social media goes like this: "Social media is like teen sex. Like everyone else, I love TV.

Metrics 152

Metrics Analytics Search Channel 152

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

YoungUpstarts

JULY 2, 2020

For example, if you place less stress on conversions and more on social media interactions, you’ll be able to better see positive results during the crisis. Be flexible: Try new avenues and channels to find what works and what doesn’t. A better idea is to focus more on how the customer is interacting with your brand during these times.

Marketing 262

Marketing Metrics Channel Differentiation 262

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

Transformify

JUNE 6, 2019

Even if the product launch was not as successful as planned, this doesn't necessarily mean that you need to pivot immediately. Initially, it will be your processes and product development road map that will require attention, to be followed by your product development roadmap and go to market strategy.

Lean 56

Lean Management Technical Review Software Review 56

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

Hearpreneur

SEPTEMBER 22, 2021

It drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. Tesla has always put a huge emphasis on product development and technological advancement. Innovative is a word often used to describe successful companies.

Technical Review 120

Technical Review Entrepreneur Software Review SEO 120

Startup Lessons Learned

AUGUST 24, 2009

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

MAY 1, 2017

Luckily, much of the guesswork in measuring ROI has become much more easy to track: analytics allow you to establish data-driven goals and measures across marketing channels, streamlining and focusing your efforts. Among retail companies, 91 percent are using at least two social media channels. Experimentation.

Analytics 113

Analytics Social Media Audience Channel 113

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. You’ll take everything you know about the customer, the market, and the channel into account as you zero in on the optimal way to reach your audience.

Management 141

Management Marketing Campaign Social Media 141

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Have an account?

Startup 79

Startup Social Media RSS Social Network 79

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Here’s an example from App Manager 5.0,

Product 142

Product Marketing Software Review Social Media 142

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal.

Management 20

Management Analytics Technical Review Framework 20