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10 Common Startup Mistakes That Are Rarely Admitted

Startup Professionals Musings

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Leveraged distribution channels.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Market development involves taking existing products into new markets. These markets will have varying levels of familiarity with your brand and products. New channels.

Marketing 115
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10 Popular Business Strategies That Most Often Fail

Startup Professionals Musings

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

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Why You Should Be Doing Product Discovery

YoungUpstarts

Just because an idea is relevant for you, you may discover it is a super niche market and therefore will either require a dedicated marketing and promotion channel very specific to that audience or may not live up to the ‘unicorn’ expectations you were dreaming of. Nick Frandsen is a co-founder and managing partner at Dovetail.

Product 264
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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase.

Startup 335