Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74

Metrics Analytics Forecast Software Review 74

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. I don't think it is simply a metrics/measurement problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. It’s a lucrative move for businesses with truly unique products.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. Segmenting CAC to prioritize channels. Fixing the Leaks. Growth marketing is a funnel.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 140

Metrics Analytics Search Social Media 140

The Startup Magazine

JULY 9, 2020

Affiliate marketing can be a great channel for business growth. The beauty of the channel has always been that enterprises only pay for performance. I was named a PerformanceIN Top 50 Industry Player for two consecutive years and held multiple speaking and moderating engagements at affiliate marketing industry conferences.

Affiliate 152

Affiliate Marketing Technical Review Channel 152

Hearpreneur

JULY 20, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name MissHeard Media came as a group effort. It turned out to be the name of a wrestler and a gun magazine. 1- Group effort.

Naming 75

Naming OTC Entrepreneur PPC 75

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. How to create a growth hacking strategy using the pirate metrics model. What are their desires?

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

OCTOBER 25, 2023

I also suggest protecting your brand by trademarking your business name, ensuring it's uniquely yours. The first step is to have a domain name that matches your business name. Second, focus on digital marketing channels that align with your target audience—SEO, social media, and email marketing have been invaluable for us.

eCommerce 132

eCommerce Omaha Entrepreneur SEO 132

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. Quantitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority.

B2B 94

B2B Marketing Curation PPC 94

Startup Professionals Musings

JUNE 5, 2019

Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim. The days of loyalty to a name brand are over, so every company has the same potential to reach out and build relationships with customers.

Customer 211

Customer Social Media Metrics Technical Review 211

Steve Blank

MARCH 15, 2017

To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Drive that demand into our sales channels. Educate our sales channel(s). That was it. It didn’t take more.

Startup 326

Startup PR Public Relations Channel 326

Hearpreneur

NOVEMBER 11, 2017

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Brainstorming, domain name and being formal. We chose otium as the basis of our name, which is latin for ease, peace, calm and leisure.

Naming 55

Naming Baltimore PR Entrepreneur 55

Duct Tape Marketing

DECEMBER 19, 2023

04:44): And consequently, we spread ourselves so thin that we can't really make any impact on any single channel. This is really driven by your channels that you say, look, our ideal client is here, and so we need to dominate. 05:49): Whatever those efforts are on those channels, on that platform, that's going to be our platform.

Marketing 69

Marketing Software Review Channel Metrics 69

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

crowdSPRING Blog

MARCH 25, 2012

If nothing else, using Yellow Page advertising guarantees that your business name is right there along with your competition’s and that you have an equally good chance of capturing the customer who is looking for you. For very small sums a business can target a very specific local audience (in many cases right down to the zip-code).

Lean 98

Lean Channel Marketing Software Review 98

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: The fan reach metric is not available in the Facebook statistics interface; that would be way too easy for hard working marketers like us, right? So, try promoting your page on other channels.

Metrics 77

Metrics Social Media Viral Technical Review 77

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

NOVEMBER 10, 2020

Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. A unanimous agreement on a name without prompting supports a “thumbs up” rating on this attribute. Remember, all assets and all channels do not need to accomplish all things at all times.

Agile 139

Agile Social Media Audience Software Review 139

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., What are your key Startup Metrics ? Where do you stand on your brand, name, logo, positioning? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Administrators?

Developer 396

Developer Founder Viral Oauth 396

Startup Professionals Musings

AUGUST 15, 2022

Data-enabled shopping has completely changed our purchasing experience, has undermined some of the greatest brand names, and has created some new brands, like Amazon, that now dominate. Online entertainment: millions of channels, billions of actors. Data enable: use metrics and measurements.

Startup 315

Startup Social Media Analytics Cloud 315

Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. And enterprise customers in a race to reconfigure strategies, channels, and offerings to deal with disruption provide a willing market for startup tools and services.

Lean 335

Lean Burn Rate Startup IPO 335

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., What are your key Startup Metrics ? Where do you stand on your brand, name, logo, positioning? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Administrators?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

The Startup Magazine

MARCH 10, 2024

Enhanced Customer Engagement: SMS offers a direct and personal channel for interacting with customers, fostering stronger relationships and driving higher engagement rates compared to traditional communication channels. How does Lead Manager Ninja work on enhancing the consumer experience?

SMS 157

SMS Customer Campaign Social Media 157

Steve Blank

MARCH 31, 2014

I’m sure many of you have heard his name. Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. But remember—in public companies financial metrics take precedence.

Private Equity 328

Private Equity Metrics China Intellectual Property 328

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

MARCH 23, 2021

Analytics teams are named for the silos and limitations within which they trap themselves. The other gloriously scaled global practice is our pre-flight check, which we call the Minerva Check – named for the Greek goddess of wisdom. :). Product/regions/channels. The benchmark for the beautiful metric AVOC is 15.3%.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Duct Tape Marketing

NOVEMBER 19, 2015

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. It’s happening constantly on channels such as Facebook and Twitter, to name the major players. We can learn quite a lot about what customers want, and what they like, from social media metrics. photo credit: Flickr.

Metrics 28

Metrics Customer Social Media Idaho 28

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

SEPTEMBER 3, 2021

We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

Metadata 121

Metadata Technical Review Retention Metrics 121