Gust

AUGUST 29, 2012

Believable paths, triggers, and channels. If and only if that potential market seems to come alive, it needs credible plans to move from ideas and messages into media and concrete marketing programs with some backbone and metrics to them. Defensibility. Don’t trust trademark or copyright to defend you by themselves.

Marketing 119

Marketing Social Media Sales Cycle Angel Investor 119

YoungUpstarts

APRIL 28, 2016

As a sales leader, my professional life is filled with quotas, metrics and dashboards. Early in my career, I was always optimizing for percentage of quota attained, which is a typical sales metric and usually tied to your compensation. But if I had to pick just one thing I’m optimizing for, it would be engagement.

Sales 100

Sales Social Media Sales Cycle Japan 100

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM isn’t a quick and easy win. It’s an ongoing process that takes time to build and grow.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. This last point is especially important.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

AUGUST 18, 2021

Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Having set leadership to keep your team excited about this program is key.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Qualitative-first: Aligning sales and marketing for a comprehensive audience profile. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

APRIL 10, 2020

This could be the whole post: If your growth program—no matter how well staffed, no matter the velocity of experimentation, no matter the quality of ideas—isn’t making money, it’s failing. No one cares about a team or individuals’ “experience” with platforms or channels. The solution isn’t just to learn a platform or channel.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. Average time on page is one metric that brings context to your bounce rate statistics.

Marketing 28

Marketing Metrics Clickthrough Analytics 28