The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. But you don’t have that luxury.

Customer 114

Customer Lead Generation Early Stage Social Media 114

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content).

Marketing 257

Marketing SEM Viral Social Media 257

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Write the way people search.

Audience 138

Audience Chicago Campaign Conversion 138

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content).

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content).

Marketing 235

Marketing SEM Startup Viral 235

YoungUpstarts

FEBRUARY 28, 2017

For example, running a Delaware business search will identify business entities and help you form a regulatory-advantaged Delaware-based corporation. Mike Carroll is a contributor to OutreachMama and Youth Noise NJ who helps businesses find their audience online through research, content copy, and white papers.

Delaware 100

Delaware Retention Differentiation Sales 100

Steve Blank

OCTOBER 7, 2010

First, (in today’s jargon) we were still searching for a scalable and repeatable business model. My job was to test our hypotheses about who were potential customers, what problems they had and what their needs were. Once I understood the strategy, the To Do list became clear. Good Luck and Thanks For the Fish.

Customer Development 312

Customer Development Singapore Channel PR 312

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Put out regular press releases for search purposes and general visibility. A blog is critical, and essentially free (your cost is creating content).

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing search engine advertising? Companies who say “We’ve got 9000 emails, 20,000 emails more than that and you say, “How often do you email them” And they say, “Oh, at the holidays” And yet email marketing … you look at almost any survey of marketers about their most effective channels.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. In the past, we’ve assumed that potential customers would always arrive at our website after Googling a specific search term, and we’d make them “aware” of a problem and how our product solves this problem.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. In search of Europe's next tech stars.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Here are a few: Use Google : Simply go on google and search for “biggest challenges for [your target audience]. How to promote your webinar.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

SEPTEMBER 11, 2018

Understanding what it was that grabbed a stranger’s attention can allow you to bolster your relationship with those who already interact with your brand or who happen upon it via inbound channels. Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content.

Marketing 62

Marketing Social Media Campaign Curation 62

YoungUpstarts

MAY 11, 2014

Sources include Google Alerts, bookmark services like Delicious.com, Twitter Search, conferences, Amazon’s Hot New Releases list, and more. Examples include research and survey reports, white papers, top 10 contests (e.g. Working with People. There are three groups whom we should work with. Marketing and Selling.

Social Media 160

Social Media Media Community Advertising 160

Steve Blank

APRIL 2, 2009

Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) If you’re constantly correlating data and searching for patterns, all intelligence if properly integrated will give you insight. We don’t need to know all this stuff.” Yes you do.

Silicon Valley 126

Silicon Valley Technical Review RSS Software Review 126

Duct Tape Marketing

JULY 8, 2013

Download all published ebooks, research and white papers. Use advance Google search to find all the PDFs on their domain – do this search to find them – filetype: PDF [competitor domain]. Find and follow their YouTube channel. Winning the Game of Search with Tools.

Dividend 73

Dividend SEO Social Media RSS 73

Duct Tape Marketing

DECEMBER 18, 2019

So hence, more traffic is coming through the Google search on mobile more and more than on desktop, hence the visitor, hence more market. There’s more opportunity for marketing, in those channels. So mobile traffic has surpassed obviously desktop traffic. I can just say it all comes from a very good reason. They just won’t.

Java 40

Java Metrics Mobile Technical Review 40

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Today’s buyers are more empowered than ever.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 24, 2023

You can't expect to grow and manage, like you mentioned, there's so many updates across all the algorithms, all the different channels that you're expected to be on. It's a tough world out there, especially when you're asked to be, have a consistent presence on eight different social channels. Do more with less channels.

Social Media 78

Social Media Media B2B B2C 78

Duct Tape Marketing

DECEMBER 13, 2011

Other marketplaces such as Amazon, Etsy, Buy.com and eBay are moving toward socializing your product search and becoming decision engines. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Search moves to apps. Content becomes conversion.

Small Business 65

Small Business Social Bookmarking Social Media Social Network 65

www.readwriteweb.com

APRIL 23, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud.

Hiring 49

Hiring Startup Semantic Equity 49

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. white paper? b) Content Marketing Strategy. Consideration? infographics?)

Technical Review 100

Technical Review Social Media SEO Curation 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. For example, they might have attended a webinar, downloaded a white paper, taken advantage of a free trial, and responded to an email promotion. And a little harder than that for direct sales situations with large deal sizes.

Metrics 55

Metrics Design Entrepreneur Startup 55

Austin Startup

FEBRUARY 1, 2018

At any given moment, they are just as likely to be reading Man’s Search for Meaning or watching Helvetica on Netflix as they are to be watching The Profit on CNBC or discreetly thumbing through their well-worn copy of How to Win Friends and Influence People. SO, YOU’RE HIRED!

Management 85

Management Product Technical Review Software Review 85

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. May ’12: Best Search/Marketing Posts - SEO Blog -.

Email 54

Email Software Review Software Campaign 54

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! It is a bit silly to believe you can use one tool for purpose x (say search analysis) and another for purpose y (say everything else). Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD.

Analytics 118

Analytics Web Metrics Channel 118

www.foliomag.com

JULY 31, 2012

SEARCH FOLIO: Search. Search Jobs. Search Jobs. White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Website Design and Development. ); • Browse & Search the Full Directory Now. •

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MARCH 22, 2017

Phil: Hey good there is one of them, I’d like being in search to meet you guys. John: Yeah that’s so true you know sort of the fool me once thing, it kind of blows up in people’s face I guess because you know tomorrow somebody will have a YouTube channel talking about it. Because I grew up wanting to be a salesperson.

Sales 31

Sales Conversion Campaign Lean 31

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. How to Optimize Your Mobile Website for Search. How to Optimize Your Mobile Website for Search. How to Search: Google Offers Free Online Classes.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

www.readwriteweb.com

APRIL 24, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud.

Startup 53

Startup Wiki RSS Software Developers 53

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. For good content, less is more.

Marketing 120

Marketing Social Media Channel Startup 120

Duct Tape Marketing

NOVEMBER 13, 2018

From there, you’ll want to keep track of how people are finding your site in order to understand which social channels are driving traffic and who’s talking about you online. You’ll also want to undertake an SEO audit of your website to make sure that your current content isn’t hurting your search rankings.

SEO 69

SEO Lead Generation Design Search 69

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. If step one was PPC, you’d want measure Google Search Consoles. Jeff S: Yeah.

Minneapolis 33

Minneapolis Analytics Software Review PPC 33

The Next Web

MARCH 2, 2014

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

JANUARY 3, 2018

I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. Don’t do this and don’t hire anybody who does.

SEO 68

SEO Social Media Audience Search 68

Duct Tape Marketing

MAY 30, 2017

The importance of content distribution channels. A content distribution channel is a platform your brand uses to consistently publish content online. Your various channels should all work together to drive people to your website. You need to select content distribution channels based on where your customers are.

Marketing 54

Marketing Distribution SEO Channel 54