Remove Channel Remove Syndicate Remove Viral Remove Web
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Gilt Group is currently the largest private sale web site in US. Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Configurable from desktop-based web-based UI. Time will tell.

Partner 240
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Lighting the match – going viral

Berkonomics

What are the elements needed to focus upon in making the attempt to take a product viral? Retail or end user web sites do not even receive limited notice without being discovered through a real marketing program, aimed at finding the flywheel effect (the moment. Dave’s syndicated cable show: The Berkus Report.

Viral 71
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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. What you might lose in the power of search and virality, you gain in the additional ways users will interact with you.

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

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Overclocking Content: How To Get More From What You Already Create

Entrepreneurs-Journey.com by Yaro Starak

Using multimedia helps you leverage distribution channels which you might otherwise exclude if you don’t use all modalities (for example text won’t do very well on YouTube). You need both ingredients if you want success on a mass scale, or at least a scale to deliver the kind of results we want as online business owners.

Audio 73
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149
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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

With more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new Web sites and services, and offering social media resources and guides. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Equity 74