Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. For entrepreneurs who just want to dive in and start building something and solving customer problems, a business plan can seem like a waste of time. Customer acquisition plan.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Both Sides of the Table

MAY 19, 2018

Your historical trading information including financials and a “customer file” which shows the history of your transactions so that investors can run “cohort” analyses Customer reference, personal references, key team members, compensation, cap table, stock option plan, etc. Some people find this elitist?—?I It felt like heresy.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

FEBRUARY 12, 2019

Tell a real customer story. When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. Instead, use real names and real customer challenges. Customers pay by the hour or by the day. percent average conversion rate. Serves U.S.,

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

JANUARY 24, 2014

Tell a real customer story. When possible, open your pitch by telling a real customer story that addresses the problem your product or service solves in the marketplace. Instead, use real names and real customer challenges. Customers pay by the hour or by the day. 0.22% average conversion rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

Up and Running

JULY 27, 2016

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Up and Running

MAY 1, 2014

Your business plan isn’t complete without a financial forecast. Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer? If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. Every single page you have on your website needs to have a purpose and needs to have a functionality for that customer or that visitor. Then think about how you use shopping carts.

Metrics 84

Metrics Startup Churn Rate Forecast 84