VC Cafe

FEBRUARY 21, 2023

Let’s get the definitions straight: Conversion : The percentage of potential customers who complete a desired action, such as signing up for a trial, making a purchase, or subscribing to a service. A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future.

Retention 109

Retention Conversion Churn Rate B2C 109

Both Sides of the Table

MARCH 19, 2013

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. We only want software revenue.” We prefer to sell software, not get involved with client systems.”

Technical Review 403

Technical Review Software Review Startup API 403

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. Even more interesting are businesses that create network effects like marketplaces or social networks.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Duct Tape Marketing

MAY 25, 2022

Click on over and give us a review on iTunes, please! Paul Roetzer (01:44): The definition I always give is the science of making machine smart and actually comes from de SaaS. So I think the key is there's definitely this nature one, you think it's abstract and it's, it is just the sci-fi thing. Marketing AI Institute.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

Up and Running

FEBRUARY 20, 2015

Did you know that 28% of businesses fail due to problems with the financial structure of the company? For example, if you have an eCommerce website , you’ll want to measure unique visitors, referrals, bounce rate, and similar. Each article will give you: A brief definition of the metric. Tips on how to improve results.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! So I was standing on stage and I made, I made this comment, I didn't think it was a coincidence that Salesforce was a great place to work, you know, pretty much globally, one of the most innovative companies in the world, in the fastest growing enterprise software company. (08:02):

Employee 75

Employee Technical Review Advisory Board Sales 75