ConversionXL
MARCH 17, 2021
At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close.
Duct Tape Marketing
JUNE 7, 2023
Click on over and give us a review on iTunes, please! So I was part of the team that made the prediction that the Chief Marketing Officer would spend more on technology than the chief information officer. 03:03): But you know, sap, Oracle, Microsoft and Salesforce all went out and bought marketing technology companies, right?
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David Teten
DECEMBER 3, 2019
When I met my now-wife, I realized that any technology that can find me a spouse is a killer app. I’d argue that the same type of technologies that have revolutionized dating can revolutionize our industry. . I walk through below how progressive investors are using technology and analytics throughout all of their operations.
Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).
Ben's Blog
FEBRUARY 29, 2012
She left, but we were going to fire her, or give her a bad performance review” – High tech companies tend to track employee attrition in three categories: People who quit. How is it possible that when you lose a top-rated employee before you can say “unwanted attrition”, the manager carefully explains how her performance fell off? .
crowdSPRING Blog
OCTOBER 18, 2013
You Can’t Be a Wimp—Make the Tough Calls | Harvard Business Review – crowdspring.co/H4gLnT. Chicago’s startup engine roars | Chicago Tribune - crowdspring.co/16aYZLL. Gartner: Top 10 Strategic Technology Trends For 2014 | Forbes - crowdspring.co/H47XhY. Why we play Moneyball rather than Powerball - crowdspring.co/16aXflK.
ConversionXL
FEBRUARY 3, 2022
The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.
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