Remove Churn Rate Remove Forecast Remove Information Remove Sales
article thumbnail

How to Write a Business Plan for a SaaS Company

Up and Running

Because of this, it’s critical to create a plan that includes a solid financial forecast. Who your target audience is Your sales and profitability projections Who you are and why you’re qualified to build this business How much money you’re raising (if you’re seeking investment). Make this into a story and engage your audience.

article thumbnail

How to Build a Successful Subscription Business Model

Up and Running

For the information and technology industry, subscription models are now a core business model. No matter your business model, you should be forecasting sales, expenses, and cash flow. The best thing you can do is treat sales and onboarding initiatives as the start of a long-term relationship.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Critical Key Performance Indicators (KPIs) for Founders

Up and Running

It’s important to define and measure KPIs associated with your business goals and milestones so they can be used to inform actions that will lead to positive outcomes. . Get input from analysts, department heads, managers, and other team members that need to act on the information. . Sales KPIs. Marketing KPIs.

Founder 71
article thumbnail

Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed.

Cap Table 336
article thumbnail

Combining All Your Funnel Data into One Sheet

ConversionXL

Like many young SaaS startups, we had no shortage of marketing and sales data, but it wasn’t easy to comprehend. The information was there, but it was scattered all over the place. This arrangement made it challenging to give a quick answer to basic questions on user conversions or to comment on traffic rates and MRR.

article thumbnail

9 Things That Take a Pitch From Good to Great

Up and Running

As the CEO of your own company, you will be expected to be the lead sales person, so show the investors that you know how to sell them on your own company. What’s more compelling than big talk is to show exactly how you will reach those millions—what information about your company do you have that’s made you forecast those kinds of sales ?

article thumbnail

9 Things That Take a Pitch From Good To Great

Up and Running

As the CEO of your own company, you will be expected to be the lead sales person, so show the investors that you know how to sell them on your own company. For example, here’s an appropriately detailed financial forecast for a SaaS (software as a service) business: We leverage the site traffic and customer base of partners A, B, and C.