Remove Churn Rate Remove Lead Generation Remove Marketing Remove Software
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Common B2B Challenges and How To Solve Them

ConversionXL

I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Common B2B marketing challenges. Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected.

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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

Plus, through live chat software , your agents can work remotely , making it easier for your team to deliver 24×7 support from wherever they are. Now, you don’t need to invest in AI-driven software to do this. Instead, start simply and leverage lead generation forms and collect contact information for your email communications.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Image source ).

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company. The real metrics that help you determine if you’ve achieved product/market fit. Calculate Your Churn. & a lot more. . image source.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. “Just say no” to on-premise deployments The most important part of Software-as-a-Service isn’t “Software” it’s “Service”! Cracking The Code. at 11:09 AM.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Churn rate was high for a service that many organizations saw as a “nice to have.” In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency.

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