Up and Running

JUNE 19, 2014

Some subscription models, like gym memberships and magazines, have been around for a long time, while other subscription businesses are brand new and innovative. Magazines and enterprise software offerings often have annual subscription periods. Instead, we’re now paying monthly for all kinds of things.

Forecast 92

Forecast Sales Churn Rate Revenue 92

YoungUpstarts

AUGUST 24, 2017

One characteristic remains: the products subscription businesses can provide, ranging from magazine subscriptions to literally anything, can appear on a customer’s doorstep every day, week, month or year. As a starting entrepreneur, you might wonder: why on earth would I want to start a subscription (box) business?

Churn Rate 149

Churn Rate eCommerce Business Model Bootstrapping 149

The Startup Magazine

FEBRUARY 10, 2022

This is what will allow you to increase your acquisition rates while keeping your churn rates low. The post 3 Tips for Marketing a SaaS Business appeared first on The Startup Magazine. Turn Clients Into Advocates. Thankfully, there are strategies that you can apply today to get predictable and consistent results.

Churn Rate 157

Churn Rate Marketing Social Media Database 157

Up and Running

APRIL 27, 2012

If a Software-as-a-Service (SAAS) play, you will need to pay close attention to churn rates (the rate of customer attrition), customer acquisition costs (the average cost to acquire a customer) and the lifetime value (LTV) of your customers. This article originally appeared in The Kernel Magazine.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Seeing Both Sides

JULY 21, 2014

Magazine subscriptions and software subscriptions (often often called SaaS) fall into this category. In a SaaS or subscription software business, you can predict your churn rate and new business closings to determine your growth rate. SalesForce.com basically invented this model for software companies.

Revenue 54

Revenue Valuation Churn Rate Portfolio 54

ConversionXL

FEBRUARY 1, 2018

In the 1990s, Eaglemoss Publications introduced a new bimonthly magazine called Real Robots. Despite little publicity, the magazine took Britain by storm. Much like a partwork magazine subscription, drip marketing involves “drip” feeding content to recipients over time. Let’s get started. A Primer on Drip Marketing.

Marketing 97

Marketing Campaign Software Review Email 97

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Churn Rate: In my days at DirecTV one of the metrics that the company was obsessed with atleast then and rightly so, was Churn Rate.

Social Media 124

Social Media Analytics Metrics Media 124