ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Neither would have achieved virality had customers not received something tangible for their efforts. Image source. Acquisition. Revival messaging.

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Cracking the Code

DECEMBER 11, 2015

(You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. Here are a few typical models and some of the points I would find interesting to highlight: Enterprise sales (e.g., content development) to generate inbound interest.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Both Sides of the Table

MAY 7, 2016

The founders and team develop a huge confidence level that appropriately increases risk-taking, output, expansion, deals, revenue, press and everything that is a consequence of initial successes. Or some teams who start driving revenue paper over the fact that they aren’t acquiring customers profitably. Your churn rates are too high.

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Lessons Learned

MARCH 21, 2013

If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. at 11:09 AM. Great list!

Software Review 48

Software Review North America Europe Metrics 48